Brand Tone

aspirational, educational, and caring

Brand Values

• •Sustainability
• •Natural and Vegan
• •Scientific Efficacy
• •Holistic Health
• •Transparency and Quality

Best Practices

• •Always anchor your copy in the core brand values: sustainability, natural ingredients, and scientific validation. Whether it's a product description or a social media caption, at least one of these pillars should be evident.
• •Use clear, educational language about the science behind the products ("clinically studied," "B-vitamins for nerve function") but pair it with aspirational, emotional outcomes ("find your calm," "unleash your radiance").
• •Address the customer directly with empowering language. Use phrases like "Your journey," "Support your body," and "Be part of the change." Celebrate the community and feature testimonials to foster a sense of belonging.
• •Remind your audience of the brand's origin story and mission. People connect with the "why" behind a brand, and the story of fighting plastic pollution is a powerful differentiator that builds loyalty beyond the product itself.
• •Ensure the clean, natural, and minimalist aesthetic of the brand's visuals is reflected in the copy. Keep sentences clear, concise, and purposeful. Avoid overly technical jargon and let the quality of the ingredients and the brand's mission speak for itself.

Social Perception

The public perceives "be tanics" as a high-quality, trustworthy, and ethically conscious brand. Customers who align with values of sustainability and veganism are particularly drawn to it. It is seen as a premium, effective solution in the crowded supplement market, with its association with athletes and wellness experts further solidifying its reputation for performance and reliability.

Copy Examples

• •Headline: Beauty that’s more than skin deep. Body: True radiance starts from within—and with respect for our planet. Our CollagenBloom is a 100% vegan formula designed to nourish your body's natural collagen production. Build stronger hair, smoother skin, and healthier joints with the pure power of plants. Because kindness is beautiful. #VeganBeauty #SustainableWellness #be_tanics
• •Headline: Find your calm in the chaos. Body: Modern life is demanding. Our Stress Ruhepol, with scientifically-backed Ashwagandha and B-vitamins, is your natural anchor. Support your mental clarity and find balance, one capsule at a time. Your peace of mind is our mission. #StressRelief #PlantBased #MindfulLiving
• •Headline: Ready to feel the difference? Body: Welcome to be tanics. We believe in wellness without compromise. Our supplements are 100% vegan, backed by science, and packaged with the planet in mind. Start your journey to holistic health today and discover why thousands are making the switch. Your body and the Earth will thank you. #JoinTheMovement #HealthyLiving
• •Headline: Your natural power-up. Body: Skip the jitters and the crash. Our Energiebooster provides sustained energy derived from natural, plant-based sources. Perfect for kickstarting your morning or overcoming the afternoon slump. Fuel your ambition, naturally and effectively. #NaturalEnergy #VeganSupplements #Performance
• •Text Overlay: Good for you, good for the planet. 🌍 Every "be tanics" product comes in plastic-free packaging. We're committed to a healthier world, inside and out. For every product sold, we remove 1kg of plastic from our oceans. #Sustainability #PlasticFree #BeTheChange