Brand Tone

professional, authoritative, reassuring, empowering, instructional

Brand Values

• •Security & Protection
• •Quality & Durability
• •Heritage & Experience
• •Innovation & Engineering
• •Aesthetic Appeal

Best Practices

• •Lead with Security, Follow with Style: Always ground the messaging in the core values of security and durability first before highlighting aesthetic benefits like "attractive design" or "modern style."
• •Leverage the "140 Years" of Heritage: Use the brand's extensive history as a proof point for quality, expertise, and trustworthiness in headlines, "About Us" sections, and guarantees.
• •Maintain a Professional and Confident Tone: Avoid overly casual slang or humor. The voice should be that of an industry leader—knowledgeable, precise, and reliable.
• •Segment Messaging for Different Audiences: Use technical, performance-oriented language for contractors and commercial clients. For residential customers, balance security features with lifestyle benefits like "privacy," "curb appeal," and "safe space for family."
• •Use "Securing What Matters" as a Guiding Principle: Ensure all copy, from social media posts to product descriptions, connects back to the fundamental promise of protecting people, property, or assets. This creates a powerful and consistent brand message.

Social Perception

high-end, premium brand focused on security and industrial applications; serious, reliable player; expert in the field; professional and corporate

Copy Examples

• •For 140 years, our fences have stood for uncompromising security. Protect what matters most with Betafence.
• •Create a backyard sanctuary that’s as beautiful as it is secure. Our TruView® fence panels provide elegant protection, so your family and pets can enjoy the outdoors with total peace of mind. #Betafence #SecureByDesign #HomeImprovement
• •Ready for a weekend project with lasting results? Our DIY-friendly fence panels are engineered for easy installation without sacrificing professional-grade security. Design and quote your project online today!
• •Engineered with high-tensile steel and finished with a superior protective coating, the Prism 3-D panel is built to withstand the elements and deter intruders. Its unique 3-D design adds rigidity and a contemporary aesthetic, making it the ultimate everyday fence for both strength and style.
• •Stop wasting time on guesswork. The Betafence Contractor Portal gives you exclusive trade pricing, real-time inventory, and direct access to project support. Build better, faster, and more profitably. Register today.