Brand Tone

Aspirational & Elegant, Conscious & Ethical, Artistic & Inspired, Feminine & Empowering, Positive & Warm

Brand Values

• •Sustainability & Ethical Responsibility
• •Artisanal Craftsmanship & Quality
• •Inspiration from Nature & Art
• •Timeless Elegance & Modern Aesthetics
• •Customer Dedication & Connection

Best Practices

• •Embrace Storytelling: Weave the brand's origin, the inspiration behind collections (nature, art, love), and the commitment to sustainability into product descriptions, social media posts, and 'About Us' sections.
• •Use Consistent Key Descriptors: Regularly incorporate words like sustainable, ethical, handcrafted, inspired, elegant, conscious, and natural across all platforms.
• •Maintain an Aspirational yet Approachable Voice: While showcasing elegance, ensure the language feels warm, inviting, and connects with the customer's desire for beauty and meaning.
• •Visual & Verbal Harmony: Ensure the tone of the copy consistently matches the aesthetic of the visuals used. If images are dreamy and nature-focused, the copy should reflect that.
• •Educate & Inform Gently: When highlighting sustainable or ethical aspects, do so in a way that informs and empowers the customer to make a positive choice, rather than being preachy. For instance, sharing milestones like tree planting.

Social Perception

Eco-Conscious Consumers, Style-Savvy Shoppers, Supporters of Independent Designers, B2B Clients. The brand aims to be seen as more than just a product provider, but as a partner in a vision for a better, more beautiful future.

Copy Examples

• •Golden hour hues meet conscious design. ✨ Introducing our latest collection, where every piece is a whisper of nature's artistry and a promise of sustainable luxury. Handcrafted with love, designed to adorn your journey. Discover the magic. #BeSunset #SustainableStyle #ArtInspired #NewCollection #EthicalFashion
• •Be Sunset: Wear Your Values. Explore jewelry and apparel inspired by nature, crafted with passion, and committed to a more beautiful world. Shine consciously.
• •Fashion that feels as good as it looks. At Be Sunset, we believe in beauty that gives back. Our ethically sourced materials and sustainable practices mean you can embrace elegance with a clear conscience. Join us in making a difference, one stunning piece at a time. Shop sustainable. #BeSunset #EthicalLuxury #InspiredByNature #ConsciousChoice
• •The 'Aria' Necklace: Let your spirit take flight. Inspired by the gentle dance of leaves in a sunlit forest, this 18k gold-plated pendant is meticulously handcrafted by our artisans. A symbol of grace and our commitment to art, nature, and sustainable elegance. A timeless treasure for the conscious soul.
• •A Little Sparkle, A Lot of Love ✨ Conscious luxury awaits in our Mid-Season Sale.