Brand Tone

Dark & Mature, Intriguing & Mysterious, Authoritative & Creator-Driven, Niche & Exclusive

Brand Values

• •Originality & Creativity
• •Storytelling
• •Artistic Expression
• •Quality
• •Connection with a Niche Audience

Best Practices

• •Consistently use language that evokes mystery, darkness, and the macabre, aligning with the horror/dark fantasy genre. Use rich, descriptive adjectives.
• •Maintain M. Chandler as the central, authoritative voice and visionary. Copy can be written as if from the author or clearly referencing their unique creation.
• •Write for the dedicated fan of dark genres. Assume a level of familiarity with horror tropes while still offering unique perspectives and stories. Avoid overly mainstream or watered-down language.
• •Focus on creating suspense and curiosity. Pose questions, hint at deeper lore, and invite the audience to explore.
• •Ensure that the tone of the copy is consistently reflected in the visual elements used on the website and any future social media, reinforcing the dark, atmospheric quality of the brand.

Social Perception

Specialized, independent creator/publisher focused on dark-themed literature and art. Awareness is likely low for the wider public.

Copy Examples

• •Dare to uncover the shadows? *THE RED* awaits. Explore a world meticulously crafted for the discerning horror connoisseur. This is Best of the Red.
• •From the depths of M. Chandler's imagination, a new terror surfaces. Brace yourself for a narrative that will haunt your waking hours and invade your dreams. Not for the faint of heart. Only at Best of the Red.
• •Your Next Obsession Has Arrived... Delve Deeper into THE RED Universe.
• •Behold the visages that fuel your nightmares. Exclusive art prints from the world of THE RED, capturing the essence of darkness. Own a piece of the abyss. #BestOfTheRed #DarkArt #HorrorFantasy
• •Best of the Red is more than a store; it's a gateway. Born from the mind of M. Chandler, we offer unique tales and visions from the shadows, for those who find beauty in the darkness.