Tono de Marca

Educational, authoritative, and primal, speaking directly to a health-conscious audience skeptical of modern food systems.

Valores de Marca

• •Quality and Purity
• •Health and Wellness
• •Transparency and Honesty
• •Tradition

Mejores Prácticas

• •Lead with Education: Always start by explaining the "why." Frame the product as the solution to a problem your audience understands (e.g., inflammation, gut issues, nutrient deficiency).
• •Use Strong, Declarative Language: Avoid passive or uncertain phrasing. Use direct, confident statements that position the brand as an authority (e.g., "Seed oils are inflammatory," "Your body needs collagen").
• •Emphasize Purity and Sourcing: Consistently mention "100% Grass-Fed & Finished," "Organic," and "Australian Made." These are key differentiators that build trust and justify a premium price point.
• •Speak to the "Primal" Instinct: Use words that evoke nature, tradition, and fundamental health. Terms like "primal," "ancestral," "foundational," and "real" resonate with an audience tired of artificial products.
• •Show, Don't Just Tell: Leverage customer testimonials and reviews in marketing copy. Phrases like "Life Changer" and "replaced my morning coffee" from real customers are more powerful than any claim the brand can make on its own.

Percepción Social

Overwhelmingly positive; perceived as highly trustworthy, credible, and effective, delivering tangible health results, and fostering a strong, loyal community.

Ejemplos de Copy

• •Stop cooking with plastic. Seed oils are a modern mistake. Our ancestors cooked with animal fats for a reason. Nutrient-dense, high smoke point, and delicious. Reclaim your kitchen. Switch to our 100% Grass-Fed Beef Tallow.
• •The Foundation of All Health Is In Your Gut.
• •This isn't just soup. It's 48 hours of slow-simmered, grass-fed bones, marrow, and organic herbs, reduced to a potent, collagen-rich concentrate. We do the work, you get the benefits. Fortify your body from the inside out.
• •Your workout breaks down muscle. Real food builds it back stronger. Ditch the sugary powders and artificial shakes. Fuel your recovery with the primal power of our collagen and bone broth. Build a better foundation.
• •True wellness isn't a quick fix, it's a daily ritual. Make Best of the Bone your foundation. Subscribe today and commit to real nutrition.