Brand Tone

Passionate, Authentic, and Gourmet-Oriented. Friendly and Approachable and Conscious

Brand Values

• •Quality & Excellence
• •Authenticity & Tradition
• •Customer Connection & Journey
• •Support for Small Producers
• •Health & Naturalness
• •Environmental Responsibility

Best Practices

• •Emphasize Heritage and Story: Always weave in the narrative of Hungarian tradition, the origin of the products, and the stories of the small producers. Use phrases like "time-honoured," "family recipe," "heartland of Hungary."
• •Use Rich, Evocative Language for Food: Describe flavours and textures with passion. Words like "mouth-watering," "sumptuous," "robust," "delicate," "vibrant," "artisanal" can convey the gourmet quality.
• •Highlight Awards and Quality Markers: Consistently mention "award-winning," "Great Taste producer," "premium," "fine quality" to reinforce the high standards of the products.
• •Maintain a Warm and Personal Connection: Use "we" and address the customer directly ("you"). Share the founders' passion and invite interaction, reflecting the "two Hungarian foodies" behind the brand.
• •Showcase Ethical & Conscious Choices: Subtly integrate mentions of supporting small family businesses, social co-operatives, and eco-friendly practices to appeal to conscious consumers.

Social Perception

Customers and reviewers perceive Best of Hungary as a provider of high-quality, authentic Hungarian gourmet foods and wines. They are seen as reliable, with good customer service and a user-friendly online experience. The awards and positive media mentions contribute to a perception of a reputable and distinguished brand in its niche. The direct sourcing from small Hungarian producers also likely adds to a positive perception of supporting ethical and artisanal practices.

Copy Examples

• •Headline: Taste the Heart of Hungary. Award-Winning Flavours, Delivered. Body: Journey with us to "Europe's Pantry." At Best of Hungary, we're two foodies passionate about bringing authentic, gourmet Hungarian treasures straight from small, family producers to your table. Discover the tradition in every bite.
• •Product (e.g., Mangalitza Salami): Centuries of Craftsmanship, Unforgettable Taste. Body: Indulge in our exceptional Mangalitza Salami, sourced from a dedicated family farm in Hungary. Experience the rich, deep flavour that has made this artisanal charcuterie a true delicacy. Awarded for its quality, ready for your platter.
• •Email Subject: A Culinary Adventure Awaits: Explore Hungary's Finest. Body: Dear [Customer Name], remember the vibrant tastes of Hungary? Or perhaps you're ready for a new discovery? Our latest collection of artisanal cheeses, rare honeys, and robust wines, handpicked from Hungary’s best small producers, is now available. Let us bring the passion of Hungarian cuisine to your home.
• •Social Media Post (with an image of a Hungarian dish made with their paprika): Text: Unleash the true soul of Hungarian cooking. Our vibrant, authentic paprika, sourced directly from local growers, adds a depth of flavour that transforms any dish into a masterpiece. What Hungarian delicacy will you create? #BestOfHungary #HungarianFood #AuthenticFlavours #GourmetAtHome #PaprikaPerfection
• •Website 'About Us' Snippet: More Than Just Food, It's a Legacy. Body: Founded by two Hungarian food lovers in Wales, Best of Hungary is our promise to share the rich culinary heritage of our homeland. We personally select each award-winning wine and gourmet delicacy, ensuring it comes from producers who pour their heart into every creation. Taste the dedication.