Brand Tone

Aspirational yet Accessible, Informative and Direct, Enthusiastic and Current, Customer-Oriented (Implied)

Brand Values

• •Trend-Focused
• •Quality
• •Affordability/Value for Money
• •Variety and Comprehensiveness
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Style Guide: Even a simple one, outlining key brand voice adjectives (e.g., "elegant," "vibrant," "friendly," "informative"), preferred terminology (e.g., "ensemble" vs. "outfit"), emoji usage, and hashtag strategy.
• •Know Your Audience: Tailor the language to resonate with women interested in Indian ethnic and contemporary fashion. Understand their aspirations, the occasions they shop for, and their online behavior.
• •Highlight Benefits, Not Just Features: Instead of just saying "silk saree," explain what that means for the customer – "Drape yourself in the luxurious feel of pure silk, ensuring you shine at every event."
• •Maintain Consistency Across Platforms: While the format might change (e.g., Instagram vs. email), the core tone and values should remain consistent. A customer should feel they are interacting with the same brand personality everywhere.
• •Be Authentic and Engaging: Use enthusiastic language that reflects a genuine passion for the products. Encourage interaction by asking questions, running polls, and responding to comments in a helpful and on-brand manner. Regularly review and refine copy based on what resonates most with the audience.

Social Perception

Fashion Provider for Occasions, Visually Driven, Responsive (on Social Media), Local/Regional Focus (Potentially), Emerging Brand

Copy Examples

• •✨ **NEW ARRIVAL!** ✨ Drape yourself in elegance with our 'Azure Bloom' Silk Saree. Intricate zari work meets contemporary design, perfect for your next grand occasion. Fabric: Pure Silk. DM us with code SAREE101 to order or tap the link in bio to explore the full collection! #LookCollection #NewCollection #SareeLove #FestiveFashion #IndianWear
• •Step into effortless style! 🌸 Our latest Kurti collection is here, blending comfort with chic designs for your everyday glam or special events. Quality fabrics, vibrant prints, and prices you'll love. Shop now at lookcollection.in and discover your perfect look! #LookCollectionKurtis #EthnicWear #EverydayStyle #AffordableFashion #ShopOnline
• •Discover Your Signature Style. From timeless sarees to trendy co-ord sets, Look Collection brings you the latest in women's fashion. Quality you can trust, styles you'll adore. Your one-stop fashion destination awaits!
• •(Image of two different festive gowns) Which Look Collection gown would you rock this wedding season? 💖 ⬅️ Regal Ruby or Ethereal Emerald ➡️ Vote now & find them both online! #WeddingGuest #FestiveGown #NewCollection #FashionPoll #LookCollectionStyle
• •🎉 Exclusive Deals Inside! Your Favorite Look Collection Styles Now On Sale! 🎉 (Body Snippet): Hi [Customer Name], don't miss out! Refresh your wardrobe with stunning ethnic wear from Look Collection. Handpicked styles, unbeatable prices, for a limited time only. Find your perfect festive outfit or everyday chic ensemble today!