Brand Tone

Aspirational, confident, and trendy, with an empowering, direct, personal, and urgent voice.

Brand Values

• •Style over Fashion
• •Accessibility
• •Empowerment
• •Quality and Curation
• •Entrepreneurial Spirit

Best Practices

• •Maintain the "MODELISTA" Persona: Consistently address the target customer as a "MODELISTA." This unique term builds a community and reinforces the aspirational, model-off-duty vibe of the brand.
• •Lead with Empowerment: Frame all copy around the core value of empowerment. Use active, powerful verbs and focus on how the clothing makes the wearer feel (e.g., "command," "embody," "energize," "own it") rather than just what it looks like.
• •Use the "Fashion vs. Style" Angle: Regularly repeat the brand's mission of being "stylish rather than fashionable." This differentiates the brand from fast-fashion giants and positions it as a curator of lasting personal style.
• •Incorporate the Founder's Story: Subtly weave the founder's identity as a model, mother, and entrepreneur into the narrative. This adds authenticity and a personal touch that resonates with customers looking to support relatable, female-owned businesses.
• •Unify the Brand Name: To avoid confusion, consistently use HAUTE BY TAI'SHEREE or Shop Taisheree across all platforms. Phase out any remaining mentions of "Best Life NZ" to ensure a clear and cohesive brand identity.

Social Perception

Neutral to positive, owner-centric, with a niche audience for bold, body-confident clothing. Limited community feedback due to absence of reviews.

Copy Examples

• •Stop traffic. Steal the show. Our new Blush Satin Dress isn't just an outfit—it's an entrance. Hand-selected for the woman who owns every room she walks into. Are you her? Tap to shop the HAUTE experience. #ShopTaisheree #ItsAFeeling #RunwayLife
• •This isn't your average office attire. The Business Class Coat Dress is a statement of intent. Tailored for a powerful silhouette and designed with sophisticated details, it moves seamlessly from your 9-5 to happy hour. Because being stylish is your business.
• •Life's too short for boring clothes. Whether it's date night, club night, or just a night to feel fabulous, TAI'SHEREE delivers the head-turning styles you crave. Shop our curated collection of club wear and unique pieces. It's not just fashion... it's a feeling.
• •Subject: Your Weekly Dose of HAUTE Is Here Body Preview: Don't miss out, Modelista. Fresh looks just dropped, ready to elevate your style.
• •HAUTE BY TAI'SHEREE. It's not just fashion, it's a feeling. Curated styles for the woman turning life into her runway. Owned by model & entrepreneur, Taisheree. Ships worldwide from the US. #ShopTaisheree