Brand Tone

friendly, fun, and accessible

Brand Values

• •Friendship and Community
• •Accessibility and Affordability
• •Style and Trend-Consciousness
• •Empowerment

Best Practices

• •Always write as if you're talking to a friend. Use a conversational and approachable tone in all communications.
• •Incorporate fun, upbeat language and relevant emojis to keep the tone light and friendly. Ask questions to encourage interaction.
• •Frame your products around relatable life moments, such as "girls' night out," "weekend getaway," or "brunch with the besties."
• •Ensure that your visual content on social media and the website reflects the fun and trendy vibe of the brand. Lifestyle imagery can help customers envision themselves in the clothes.
• •Use language that makes all women feel welcome and confident. Celebrate different body types and styles, reinforcing the idea that every "bestie" can find something they love.

Social Perception

The brand is often seen as a go-to for cute and stylish outfits for various occasions, with customers appreciating the trendy and affordable clothing options. The "on the go" aspect suggests a focus on fashion that fits into a busy, modern lifestyle.

Copy Examples

• •Stop what you're doing, bestie! This new floral dress just dropped, and it has 'weekend plans' written all over it. Tag the bestie you'd twin with! #BestiesBoutique #NewArrival #OOTD
• •Treat yourself (and your bestie!) to a little retail therapy. Our summer sale is ON, with up to 50% off on select styles. Don't wait —these looks are going fast! Shop now: [Link]
• •Your wardrobe's new best friend is here. Discover the latest trends and styles you'll love to live in. Welcome to Besties Boutique.
• •Hey, bestie! Your weekly dose of style inspiration has arrived. From brunch-ready jumpsuits to date-night dresses, we've got the looks you've been dreaming of. What are you waiting for?
• •Why choose between comfort and style when you can have both? This wide-leg jumpsuit is the ultimate one-and-done outfit, perfect for all your on-the-go moments. Just add your favorite accessories and you're ready to shine.