Brand Tone

Dark & Evocative, Artistic & Detailed, Immersive & Lore-Rich, Passionate & Community-Focused (Behind the Scenes), Professional & Confident

Brand Values

• •Creativity & Originality
• •Quality & Detail
• •Immersion & Storytelling
• •Community Engagement
• •Artistic Horror
• •Accessibility (for 3D printing)

Best Practices

• •Embrace the Dark Lexicon: Consistently use evocative, dark, and atmospheric language. Create a "word bank" of terms aligned with the grimdark, horror, and high-detail aesthetic (e.g., "nightmarish," "blasphemous," "chilling," "intricate," "macabre," "otherworldly").
• •Balance Artistry with Horror: Always highlight both the horrific nature and the artistic quality/detail of the miniatures. They are not just monsters; they are "sculptures of dread," "jaw-dropping abominations."
• •Weave in the Lore: Whenever possible, connect product descriptions and promotional material back to the world of Doaden and its established lore. This reinforces the immersive experience and adds depth beyond the physical sculpt.
• •Maintain a "Voice of the Creator" for Community Interaction: While product copy is dark, direct community engagement (especially from figures like Alexei Konev or named team members) can be more personal, enthusiastic, and appreciative, fostering a welcoming environment for fans of the macabre.
• •Visual-Textual Cohesion: Ensure that the copywriting powerfully complements the visual elements. The imagery is inherently dark and detailed; the text should amplify these qualities, creating a unified and impactful brand message.

Social Perception

Highly Respected Sculptors, Go-To for Grimdark/Horror, Inspiring, Good Value (especially subscriptions), Distinct Aesthetic, Growing Influence

Copy Examples

• •From the deepest fissures of Doaden, a new terror clawswits way into existence. Witness the [Collection Name] – a symphony of sculpted dread and exquisite detail. Dare you summon them to your tabletop? Pre-supported STLs and harrowing lore await the brave. #BestiarumGames #Grimdark #HorrorMiniatures #3DPrinting #TabletopRPG
• •Every curve, every sinew, every shard of broken faith is etched into the very being of our creations. The [Miniature Name] is not merely a model, but a fragment of a nightmare given form. Where horror meets art, Bestiarum resides. [Link] #BestiarumArt #DarkFantasy #MiniaturePainting #Sculpture #HorrorArt
• •The [Faction Name] are more than just figures; they are the echoes of a tragic history, their motives as twisted as their forms. Delve into their story with our latest 5E Faction Pack, complete with lore, statblocks, and the power to weave their dark saga into your campaigns. Will your heroes survive their chilling embrace? [Link] #Doaden #DnD5e #RPG #TabletopGaming #BestiarumLore
• •The forges of Doaden are ever-burning, but it is your brush that breathes final, terrifying life into its denizens! Share your painted Bestiarum nightmares with us using #BestiarumAwakened. We crave to see the malevolence you've manifested! The most inspiring creations will be featured! #MiniatureMonday #HobbyCommunity #PaintingWarhammer (but for Doaden!)
• •Descend into the heart of darkness each month. Subscribe to Bestiarum Games and receive an exclusive horde of meticulously crafted, pre-supported 3D printable miniatures, complete with rich lore and RPG adventures set in the shattered world of Doaden. Unmatched detail, unending nightmares, unbeatable value. Join the Legion. [Link] #STLFiles #3DMinis #Patreon #MyMiniFactory #TabletopWargaming