Brand Tone

Empowering & Affirming, Chic & Modern, Aspirational & Luxurious (within reach), Friendly & Relatable, Positive & Appreciative

Brand Values

• •Self-Love & Empowerment
• •Quality & Craftsmanship
• •Representation & Inclusivity
• •Individuality & Self-Expression
• •Meaningful Connections

Best Practices

• •Create a Brand Voice Guide: Document key tone attributes (e.g., empowering, chic, friendly, affirming), approved vocabulary, "words to use/avoid," and examples. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, values (self-love, empowerment), and how she wants to feel (confident, like the "main character").
• •Weave in Core Values: Subtly integrate brand values like empowerment, quality, and self-expression into product descriptions, social media captions, and email marketing. For example, instead of just "gold necklace," try "Our radiant gold necklace, designed to empower your every day."
• •Maintain Positivity and Affirmation: Ensure that all copy, even when addressing potential issues or in FAQs, maintains an encouraging, supportive, and positive tone. Use affirmative language consistently.
• •Review and Align Regularly: Periodically review all customer-facing copy (website, social, ads, emails) to ensure it aligns with the established brand tone and values. Check for consistency across all platforms. This includes reviewing user-generated content shared by the brand.

Social Perception

Positive & High Quality, Empowering & Inspiring, Trusted & Reliable, Support-Worthy, Stylish & On-Trend

Copy Examples

• •✨ Become your own muse. ✨ Our new 'Radiance Collection' just dropped, designed to celebrate every facet of you. Handcrafted, gold-plated pieces that whisper confidence and shine as bright as your dreams. Tap to shop and embrace your main character energy. #BestGirlStore #NewCollection #SelfLoveJourney #AffirmationJewelry #BlackOwnedBusiness
• •That feeling when your jewelry matches your vibe 👑 Level up your everyday look with our ‘Empower’ necklace – because you deserve to feel like your best self, always. How are you styling your Best Girl pieces today? Show us! #BestGirlStyle #MainCharacterEnergy #JewelryObsessed #TreatYourself #ModernChic
• •Email Subject Line: A Little Sparkle for Your Best Self ✨ (Plus, a treat inside!) Email Body Snippet: Hey Best Girl! We believe every day is a chance to shine a little brighter. Our pieces are more than just jewelry; they're reminders of your strength, your glow, and your unique story. Find your next favorite piece and let it celebrate you. P.S. Enjoy 15% off this week to help you on your journey!
• •The perfect gift for the best girl in your life (or a little self-love treat!). Our ‘Legacy’ hoops are timeless, elegant, and made to last – just like her amazing spirit. Beautifully packaged and shipped worldwide. #BestGirlGifts #ThoughtfulJewelry #ElegantStyle #GiftIdeasForHer #SupportSmall
• •Best Girl Store: Jewelry that celebrates you. Crafted with love, designed for your shine. Discover pieces that empower.