Brand Tone

Feminine, Trendy, Approachable, Aspirational yet Attainable, Playful & Youthful (especially on TikTok), Confident & Empowering

Brand Values

• •Style & Fashion-Forwardness
• •Quality (Implied)
• •Customer Connection/Community
• •Accessibility/Affordability
• •Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, tone words (e.g., playful, sophisticated, witty, warm), and "do's and don'ts" for communication. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their age, interests, language style, and what resonates with them. Tailor your copy to speak their language authentically. For Pretty Birds Co, this means staying current with fashion slang and social media trends where appropriate.
• •Use Consistent Language & Terminology: Whether it's product descriptions, social media updates, or customer service emails, use a consistent vocabulary and style. For example, if you opt for friendly and slightly informal, maintain that across platforms (while adjusting for platform-specific norms, e.g., TikTok vs. email).
• •Visuals and Copy Alignment: Ensure your copywriting complements your brand's visual identity. If the visuals are bright, feminine, and trendy, the copy should echo that feeling. The words and images should tell the same story.
• •Review and Refine: Regularly review your copy across all channels to ensure it aligns with your defined brand tone and values. Get feedback and be willing to adjust as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

Customers likely perceive Pretty Birds Co as a source for cute, trendy, and affordable clothing. Positive perceptions would center on unique finds, stylish options, and good value for money. Potential negative perceptions could revolve around shipping times (common for online boutiques), sizing inconsistencies, or return policies if not clearly communicated or customer-friendly. The brand is likely seen as active and engaging on social media, particularly Instagram and TikTok, appealing to a digitally savvy audience looking for fashion inspiration.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Hello, gorgeous! 🌸 Twirl into the new season with our 'Sunset Dreamer' maxi dress. Effortlessly chic and oh-so-comfy, it's perfect for brunches, garden parties, or just feeling fabulous. Tap to shop your new favorite!"
• •Email Subject Line (Sale Promotion): "✨ Treat Yourself! ✨ Up to 30% Off Your Pretty Birds Faves!"
• •Website Banner (Homepage): "Discover Your Next Look. New Arrivals Weekly at Pretty Birds Co. | Shop Trendy. Feel Beautiful."
• •TikTok Video Caption (Styling Tip): "3 ways to style our bestselling 'City Girl' blazer! 💁‍♀️ Work, weekend, or wow - we've got you covered! Which look is your fave? #PrettyBirdsStyle #FashionHacks #OOTD"
• •Facebook Ad (Targeting women interested in fashion): "Ready for a wardrobe refresh? ✨ Pretty Birds Co. brings you the cutest and trendiest styles you'll love, without the designer price tag. Shop our latest collection and find your new obsession!"