Brand Tone

Affectionate and Loving, Playful and Fun, Quality-Conscious and Trustworthy, Community-Oriented (for dog lovers), Approachable and Friendly

Brand Values

• •Love for Pets
• •Quality and Comfort
• •Uniqueness and Style
• •Customer Satisfaction
• •Joy and Happiness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., affectionate, playful, trustworthy), along with "do's and don'ts" for language, specific preferred words/phrases (e.g., "furry friend," "paw-some"), and words to avoid. Share this with anyone creating content.
• •Always Center the Pet (and Owner's Love for Them): Frame product benefits and brand messaging around the happiness, comfort, and well-being of the dog, and the joy this brings to the owner. Use emotive language that resonates with pet lovers.
• •Incorporate Storytelling: Continue to weave in the origin story (Emi the dog) and the "Made with Love" philosophy where appropriate. Stories create emotional connections and reinforce brand values.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us, FAQs) matches the tone in emails, any social media, packaging, and customer service interactions.
• •Review and Refine: Regularly review your copy to ensure it aligns with the established tone. Solicit feedback (perhaps informally from loyal customers) to see if the voice is resonating as intended. As the brand evolves, the tone might need slight adjustments, but the core should remain consistent.

Social Perception

Positive (amongst its customers), Niche and Boutique, Trustworthy (for its target audience)

Copy Examples

• •Spoil your best friend with our 'Pawsitively Chic' bandana! Made with the softest, breathable cotton and a dash of love, it’s designed for tail-wagging comfort and head-turning style. Because every walk should feel like a runway show! #MadeWithLove #DoggiesBoutiqueStyle
• •That feeling when the treat jar opens AND your new Doggies Boutique bow tie arrives! 😍 Double the joy, double the wags! What makes your furry friend do a happy dance? Share below! 👇 #HappyDog #DoggiesBoutique #SpoiledPup
• •A Little Love for Your Loyal Companion (and a Treat for You!) 🐾
• •Doggies Boutique: Born from a love for our own furry family, we craft high-quality, stylish, and comfy accessories for yours. Because they deserve the best! Made with ❤️.
• •Find the Perfect Gift for Your Furry Valentine! Shop our exclusive collection of adorable accessories and show them some extra love. Quality designs, happy pups – guaranteed!