Brand Tone

Friendly, Professional, Supportive, and Aspirational

Brand Values

• •Quality & Excellence
• •Education & Empowerment
• •Customer Satisfaction & Care
• •Passion for Beauty
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits, tone words (e.g., "welcoming," "expert," "encouraging," "polished"), a "we are/we are not" list, and examples of tone in action. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, concerns, and language. Tailor the tone to resonate with them while staying true to the brand's core identity. For Best for Beauty, this means speaking to both clients seeking pampering/results and students seeking skills/careers.
• •Be Consistent Across All Channels: Whether it's the website, social media captions, email newsletters, or ad copy, the tone should feel recognizably "Best for Beauty." Avoid drastic shifts from super formal on the website to overly casual on Instagram, for example.
• •Balance Professionalism with Personality: As a provider of beauty treatments and accredited training, maintain a professional and knowledgeable tone. However, infuse it with friendliness, enthusiasm, and approachability to connect on a human level. Showcasing real people (staff and students) and their successes helps achieve this.
• •Listen and Adapt (Subtly): Pay attention to how your audience communicates and responds. While maintaining core consistency, allow for slight adaptations in tone based on the platform and context (e.g., Instagram might allow for more emojis and a slightly more casual feel than a formal course description on the website). Regularly review customer feedback and testimonials to ensure the brand voice aligns with their perception and expectations.

Social Perception

The brand is perceived as a reputable and skilled provider of both beauty services and accredited beauty education in the North East, specifically Sunderland. Their active and visual social media presence contributes to a perception of a modern, engaged, and expert brand.

Copy Examples

• •✨ Transform your look and wake up fabulous! ✨ Our expert lash artists at Best for Beauty are here to create the perfect set of lashes tailored just for you. Professional service, stunning results. Book your appointment today and let your eyes do the talking! #BestForBeautyNE #LashTransformation #SunderlandBeauty #ExpertLashes
• •🎓 Ready to turn your passion for beauty into a thriving career? Our accredited training courses provide the skills, support, and confidence you need to succeed. Learn from the best, become the best. Enrol now and start your beautiful journey with BWBTA! #BeautyTrainingNE #BestForBeautyAcademy #NewCareer #BeautyBoss #SunderlandCourses
• •Your Journey to Beauty Starts Here. Expert Treatments. Accredited Training. Unparalleled Support. Discover Best for Beauty North East.
• •💖 Get that professional finish at home! 💖 Our curated range of high-quality lash and brow products, used by our own experts, is now available online. Shop now for salon-grade beauty essentials, delivered to your door. #BestForBeautyShop #ProBeautyProducts #LashSuppliesUK
• •(Image: Smiling student receiving a certificate) "Another amazing student graduating today! 🥳 We're so proud to support you on your path to success. Hear what [Student's Name] has to say about her experience with us! [Swipe up for testimonial video/link] #BWBTAFamily #BeautyGraduation #ProudTrainers #StudentSuccess"