Brand Tone

Aspirational and Empowering, blended with a Friendly and Relatable voice.

Brand Values

• •Sustainability
• •Accessibility
• •Economic Empowerment
• •Community
• •Convenience

Best Practices

• •Lead with Empowerment and Aspiration: Always frame the narrative around how the service makes the customer feel: confident, beautiful, smart, and powerful. Use aspirational language but keep it achievable.
• •Always Weave in Sustainability: In every piece of communication, reinforce the message that renting is a stylish and sustainable choice. This is a key brand differentiator and a powerful value proposition.
• •Balance "Designer" with "Affordable": Consistently pair the allure of luxury brands with the practical benefit of a low rental price. This combination is the core of the brand's appeal.
• •Foster and Feature the Community: Use inclusive language like "our community," "join us," and "fellow fashion lovers." Actively solicit, share, and credit user-generated content to build social proof and make the brand feel more personal and trustworthy.
• •Keep it Simple and Action-Oriented: Whether on the website, in an ad, or on social media, the call to action should be clear and simple. Use direct, encouraging verbs like "Rent," "Lend," "Discover," "Book," and "Join."

Social Perception

The brand is perceived as a modern, stylish, and intelligent solution for occasion wear in Canada. Customers express high satisfaction with the quality of the dresses and the compliments received. The emphasis on sustainability resonates well with current consumer trends, and the peer-to-peer lending model is seen as innovative and financially savvy.

Copy Examples

• •Your dream dress is waiting. Rent hundreds of designer styles for as little as $100. Look incredible, spend less, and join the sustainable fashion movement. #BestDressed
• •That 'wow' moment just became yours to rent. The stunning [Designer Name] gown has officially joined the Lender Wardrobe. Perfect for your next gala, wedding, or when you just want to feel incredible. Tap to book your dream look.
• •POV: you have an endless designer closet and never have to wear the same outfit twice. Link in bio to rent these looks! #dressrental #sustainability #designerforless #weddingguest
• •Don't buy a dress for one night. Rent the perfect one instead. From weddings to vacation, find your show-stopping look on bestdressed.ca. Save money, reduce waste, and access Canada's best shared closet.
• •Subject: Your closet could be making you money. That dress you loved but only wore once? Let it be loved again! Join the Best Dressed Lender Wardrobe, earn 75% of every rental, and help us build a more sustainable fashion future. It's free and easy to list.