Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Youthful and Trendy, Community-Oriented and Inclusive, Helpful and Customer-Focused

Brand Values

• •Affordability
• •Trendiness
• •Customer Satisfaction
• •Community
• •Variety and Inclusivity

Best Practices

• •Create a "Brand Voice" Guide: Document key phrases (like "BDB Babes"), emojis frequently used, and the overall friendly, enthusiastic, and inclusive tone. Share this with anyone creating content.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram matches Facebook, the website, email newsletters, and even in-store interactions. This builds a cohesive brand personality.
• •Engage Authentically: Respond to comments and messages in the established brand voice. Show genuine appreciation for customer interactions and feedback. Personal touches go a long way.
• •Incorporate User-Generated Content (UGC): Sharing posts from "BDB Babes" reinforces the community aspect and shows the clothing in real-life contexts, naturally aligning with the brand's approachable image.
• •Train Your Team: If multiple people manage social media or customer service, ensure they all understand and can effectively communicate in the Best Dressed Boutique brand voice. Regular check-ins or examples of good/bad posts can be helpful.

Social Perception

Positive (within its current audience), Local Gem, Approachable and Relatable, Fashion-Forward yet Accessible

Copy Examples

• •Hey BDB Babes! ✨ Your closet called, it's craving these NEW arrivals! 😉 From chic daytime looks to stunning weekend vibes, we've got the freshest trends hitting the site RIGHT NOW. Tap to shop or pop into our Christopher store – we can't wait to see you! #shopbdb #NewArrivals #TrendyFashion #BoutiqueLove #SouthernIllinoisStyle
• •Treat Yourself, Babe! 🛍️ Our [Sale Name] is ON! Snag those pieces you've been eyeing at prices you'll ADORE. Because looking fabulous shouldn't break the bank, right? Shop online now – these deals won't last forever! #bdbbabe #SaleAlert #AffordableFashion #BoutiqueDeals #FashionOnABudget
• •Spotted: Our gorgeous #BDBBabe @\[CustomerHandle] rocking the [Product Name]! 😍 We LOVE seeing how you style your BDB finds! Tag us in your pics for a chance to be featured. You're all amazing! #CustomerLove #StyledByBDB #BoutiqueCommunity #ShopLocalIL #FashionForEveryone
• •From our small-town Southern Illinois roots to your closet! 💖 As a mother-daughter team, bringing you affordable, trendy fashion is our passion. Every piece is picked with love, hoping to make you feel like the best-dressed version of yourself! Thanks for being part of the BDB family. #MotherDaughterDuo #SmallBusinessLove #OurStory #BestDressedBoutique #FashionWithHeart
• •Get Ready, Babes! 🎉 LIVE SALE happening tonight at [Time] CST! We're showing off some exclusive new goodies and maybe even a surprise or two! 😉 Set your reminders – you won't want to miss this fashion party! See you there! #BDBlive #LiveShopping #BoutiqueFun #NewCollection #ShopWithUs