Brand Tone

Warm, Sentimental, and Reassuring

Brand Values

• •Connection
• •Comfort
• •Quality
• •Thoughtfulness
• •Sincerity

Best Practices

• •Always start the copywriting process by thinking about the feeling you want to evoke. Use words like "love," "cherish," "hug," "warmth," and "connection" to anchor the message in the brand's core values.
• •Write as if you are giving a gift to someone you care about deeply. Use "you" and "your loved one" to create a personal and direct connection with the reader.
• •Instead of just listing features ("soft fleece," "large size"), explain why those features matter. For example, "Made from premium fleece for the warmest, most comforting hugs when you can't be there."
• •Pair images of people experiencing comfort and connection with captions that tell a small story. For example, "For the daughter moving away to college, a reminder of home."
• •Whether it's a website banner, a social media reply, or a product description, the warm, sentimental, and reassuring tone should be unwavering. Create a simple brand voice guide to ensure all team members communicate consistently.

Social Perception

The public perceives Best Cozy Throws as a go-to source for meaningful and high-quality gifts. Customers see the brand as trustworthy and associate it with positive emotions like love, comfort, and family. The blankets are not just seen as home goods but as carriers of messages and affection. This strong positive perception is built on the product successfully delivering on its promise of being both a cozy blanket and a heartfelt gesture.

Copy Examples

• •Headline: Wrap Them in Your Words. Body: Miles apart? Send a hug they can feel every day. Our 'To My Daughter' throw is more than just a blanket; it’s a constant reminder of your love and support, woven into the softest fabric imaginable. Gift them warmth, comfort, and a message from your heart.
• •On-screen text: "POV: You found the perfect gift to make them cry happy tears." Caption: It’s not just a blanket, it’s a hug in a box. ❤️ #cozythrows #giftoflove #family #comfortinggifts #bestcozythrows
• •Product Name: The Unbreakable Bond Throw. Description: Crafted for the moments that matter, this throw is a testament to the love you share. Made from premium, ultra-soft fleece, its message is a daily affirmation of your connection. Perfect for movie nights, quiet afternoons, and whenever they need a reminder of you. It's more than comfort; it's a legacy of love.
• •Title: The Gift That Says It All. Description: Looking for a unique and heartfelt gift? Our personalized message blankets combine cozy home decor with a loving touch that will be cherished for years. Soft, beautiful, and full of meaning.
• •Subject: An Anniversary Gift as Warm as Your Love. Body: Celebrate your years together with a gift that speaks from the heart. Our exclusive anniversary throws are designed to wrap your partner in the same warmth and comfort you've shared. Find the perfect words on the perfect blanket and make this anniversary unforgettable.