Brand Tone

Professional & Expert, Supportive & Community-Oriented, Quality-Focused & Innovative, Aspirational & Trendy, Sales-Driven & Accessible

Brand Values

• •Quality
• •Innovation
• •Professionalism
• •Customer Success
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., professional, supportive, expert), provide examples of do's and don'ts, and list preferred terminology. Share this with anyone creating content.
• •Know Your Audience: Always write with the professional lash artist in mind. Understand their needs, challenges, and aspirations. Use language that resonates with their expertise and passion.
• •Prioritize Clarity and Professionalism: While being supportive and trendy, ensure that all communication is clear, grammatically correct, and maintains a professional standard expected in the B2B beauty industry. Avoid overly casual slang unless it specifically fits a defined campaign.
• •Showcase Expertise, Don't Just State It: Instead of just saying "we are experts," demonstrate it through informative content, detailed product descriptions that highlight technical benefits, and by sharing tips or insights relevant to lash application and business.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the core tone and values should shine through consistently. Regular audits of content can help maintain this alignment.

Social Perception

Positive. Trusted by Professionals. Associated with Skill and Beauty

Copy Examples

• •Headline (Professional & Quality-Focused): "Elevate Your Artistry. Discover the Unrivaled Quality of Best Lashes Pro. Shop Our Premium Collection."
• •Social Media Post (Community & Trendy): "✨ Lash Artists, this one's for you! ✨ Get ready to create breathtaking looks with our NEW 'Cloud Nine' Cashmere Lashes. Feather-light, ultra-black, and a dream to work with. Tag a fellow lash boss who needs these! #BestLashesPro #LashInnovation #ProLashSupplies"
• •Product Description Snippet (Expert & Innovative): "Engineered for perfection. Our 'Rapid Bond' adhesive offers superior retention and a flexible bond, ensuring client satisfaction and a flawless finish. Experience the Best Lashes Pro difference."
• •Promotional Email Subject (Sales-Driven & Supportive): "Your Success Starts Here! 🎉 Get 20% OFF All Tweezers + Free Shipping This Week Only. Stock Up, Pros!"
• •Website Banner (Aspirational & Quality-Focused): "Craft Masterpieces. With Best Lashes Pro, transform visions into reality. Premium Lashes for Professional Results."