Brand Tone

authoritative, passionate, and supportive

Brand Values

• •Educational Expertise
• •Quality and Curation
• •Community and Collaboration
• •Empowerment through Reading

Best Practices

• •Always Reference the Expertise: Consistently mention that the books are "selected by education and library consultants" or "curated by the experts at Just Imagine" to reinforce credibility and authority.
• •Lead with Passion: Use emotive and inspiring language that speaks to the joy and power of reading. Phrases like "ignite a passion for reading," "stories that matter," and "change lives" should be common.
• •Speak the Language of Educators: Use terminology that resonates with teachers and librarians, such as "reading for pleasure," "curriculum support," "classroom resources," and "diverse bookshelves."
• •Focus on Solutions: Frame the copy around how the brand helps schools. Highlight the ease of finding quality books, the support for fundraising, and the value of a curated collection.
• •Leverage the UKLA Partnership: Regularly mention the sponsorship of the UKLA Book Awards. This provides powerful third-party validation and aligns the brand with excellence as defined by its own target audience.

Social Perception

Within the education community, Best Books for Schools is perceived as a trusted and credible resource, a partner in education. This perception stems from its affiliation with the respected 'Just Imagine' consultancy and its significant role in the prestigious UKLA Book Awards. Its professional curation is seen as reliable, saving educators time, and its championing of diverse and inclusive books aligns with progressive educational standards.

Copy Examples

• •Expertly-selected, teacher-approved. The best books for your school, curated by the literacy consultants at Just Imagine. Because we believe reading changes lives.
• •Looking to refresh your classroom library? Our Best Books for Schools shop features collections handpicked to inspire, educate, and engage. Discover the stories that will change your students' lives. #ReadingForPleasure #TeacherResources
• •Beyond the Curriculum: Books That Build Empathy and Understanding
• •The UKLA Awards Longlist Collection: Celebrate the books that teachers themselves have chosen as the best in children's literature. Explore the stories that are making an impact in classrooms across the country.
• •Launch a Book Fundraiser with us! A simple, effective way to get more expertly chosen books into your students' hands. Let's build a better library, together.