Brand Tone

Energetic, Bold, Playful, Youthful, Results-Oriented, Confident, Australian Vernacular (Subtle)

Brand Values

• •Effectiveness and Quality
• •Achieving Goals/Transformation
• •Energy and Enhanced Experience
• •Innovation/Uniqueness (Implied)

Best Practices

• •Develop a "Brand Voice Chart" to maintain consistency.
• •Know your audience deeply to resonate with their aspirations and humor.
• •Prioritize benefit-driven language with attitude, focusing on the impact on the user.
• •Ensure the tone is consistent across all channels to build brand recognition and trust.
• •Review and refresh regularly, asking: "Does this sound like Street Supps?"

Social Perception

Positive Product Reception, Associated with Good Service (via Retailers), Modern and Edgy, Trust (Emerging)

Copy Examples

• •Instagram Post: Stop dreamin', start doin'. YA KIDDIN™ isn't just pre-workout, it's your permission slip to absolutely smash those goals. Ready to feel legendary? 🔥 #StreetSupps #YaKiddin #EnergyForTheBrave #AussieFitness
• •Product Page Snippet (Mojo): Tired of the diet grind? MOJO™ is here to kick those cravings to the curb and get your vibe back. This ain't your average fat burner; it's your secret weapon for a leaner you and a brighter mood. Get your MOJO back, mate! 😉 #StreetSuppsMojo #DietingTool #AussieSupps
• •Email Subject Line: 🔥 Unleash Beast Mode: Your Next Sesh Needs This 👇
• •Facebook Ad Copy: Which MOJO matches your hustle? Byron Bliss for those chill vibes but serious results, or Miami Nights when you're ready to turn up the heat? 😉 Say g'day to the ultimate dieting tool and wave goodbye to bloat. Shop Street Supps now & score free shipping over $100! #StreetSupps #AussieOwned #FatBurner #GetYourMojoBack
• •Website Banner: WARNING: May cause extreme energy & unstoppable results. Dive into Street Supps. 😉