Brand Tone

Friendly, Energetic, Informal, and Community-Oriented

Brand Values

• •Quality
• •Affordability
• •Community Focus
• •Customer Satisfaction
• •Helpful

Best Practices

• •Adapt to the Platform but Keep Core Values: While TikTok content can be more informal and trend-driven, the underlying message of value and approachability should still be present, consistent with website and other social media messaging.
• •Emphasize community focus in all messaging.
• •Maintain a friendly and welcoming tone in all communications.
• •Showcase the family-run aspect of the business to build trust.
• •Ensure consistency in messaging across all platforms.

Social Perception

Positive Local Reputation, Engaging, Trustworthy

Copy Examples

• •"From delicious pick 'n' mix, We're proud to serve the Norwich community with a smile and a great deal!"
• •"Follow us on TikTok @bestbargainnorwich to see what's new!"
• •"Welcome to BestBargain Norwich, your family-run convenience store!"
• •"Check out our latest deals and offers in-store now!"
• •"Visit us for a welcoming shopping experience and great customer service."