Brand Tone

Caring, Hopeful, and Educational

Brand Values

• •Natural Healing
• •Customer-Centric Relief
• •Purity and Safety
• •Appreciation and Community

Best Practices

• •Always start your copy from a place of understanding. Use language that acknowledges the customer's frustration and pain, such as "Tired of flare-ups?" or "We understand the struggle."
• •Make customer stories and quotes a central part of your marketing. Real-world results are your most powerful tool and perfectly align with the hopeful, caring tone.
• •Consistently emphasize the purity and simplicity of your formula. Contrast this with complex, chemical-heavy alternatives. Use words like "pure," "gentle," "natural," and "only 3 ingredients."
• •Frame your content as helpful information. Explain why the ingredients work. This builds trust and positions the brand as a knowledgeable authority, reinforcing its educational tone.
• •The brand's promise is a transformation from a state of discomfort to one of relief and normalcy. Use powerful, positive outcome-based words like "soothe," "heal," "reclaim," "peaceful," and "relief."

Social Perception

The perception of B Essential Oils is overwhelmingly positive, albeit from a seemingly small but loyal customer base. It is seen as effective and life-changing, trustworthy due to its natural ingredients and powerful testimonials, and a niche and focused specialist in natural relief for serious skin conditions.

Copy Examples

• •Find Your Calm. Soothe your skin and reclaim your peace with our 3-ingredient natural oil for eczema and psoriasis relief.
• •Tired of the endless cycle of itching and irritation? You’re not alone. Our all-natural essential oil blend is formulated to bring gentle, effective relief to distressed skin. See the difference pure ingredients can make. #SkinRelief #EczemaCare #NaturalHealing
• •"I'm so happy because now he can sleep without scratching all night!" - A B Essential Oils Customer. Stop letting skin flare-ups run your life. Our CBD and Shea Nut Olein formula is designed to heal and protect. Shop now for a peaceful night's sleep.
• •More than just an oil, it's your daily defense. Our blend of CBD Oil, Hemp Seed Oil, and Shea Nut Olein works in harmony to reduce inflammation, deeply moisturize, and repair the skin's natural barrier. Pure, simple, and effective.
• •Your skin has been through enough. Let’s heal it naturally.