Brand Tone

Nurturing, Luxurious, and Empowering

Brand Values

• •Natural & Pure
• •Tradition & Heritage
• •Effectiveness
• •Ethical Practices
• •Customer-Centricity & Empowerment
• •Authenticity

Best Practices

• •Consistently employ a vocabulary that is both caring and authoritative, referencing the wisdom of ancient traditions and the power of natural ingredients. Frame product usage as a beneficial ritual of self-care that empowers.
• •Describe the luxurious textures, the subtle natural aromas (emphasizing pleasant aspects), and clearly articulate the tangible benefits (e.g., "visibly firmer skin," "touchably soft hair"). Use evocative language that aligns with natural luxury.
• •Be transparent about ingredients (e.g., "crafted with seven cold-pressed oils including...") and ethical sourcing. Share genuine, verifiable customer stories when possible to counteract skepticism.
• •Tailor messaging to resonate with the target audience, particularly women 40+, acknowledging their desire for effective, natural solutions that celebrate their evolving beauty and experience, rather than focusing on anti-aging from a negative perspective.
• •Ensure the defined tone (Nurturing, Luxurious, Empowering, Wise, Authentic) is uniformly applied across all brand communications – from the website and product packaging to email marketing, social media interactions, and especially customer service responses.

Social Perception

Polarized: Some customers perceive Besque as a high-quality, trustworthy brand, while others view the brand with skepticism and distrust due to poor customer service and transparency concerns.

Copy Examples

• •Immerse your skin in the timeless secret of Eastern grace. Besque's Magic Body Oil, a loving blend of seven pure, cold-pressed botanicals, deeply firms and hydrates, unveiling your natural radiance. A daily ritual to cherish the skin you're in.
• •Reawaken your hair's inherent vitality with Besque. Our Enrich Hair Growth Oil, born from ancient wisdom, nourishes from root to tip, encouraging luxurious thickness and a vibrant, healthy shine. Embrace your hair's true potential.
• •Unlock the ageless glow nature intended. Besque's DIVINE9 Facial Serum, an exquisite elixir of nine rare, natural essences, works in harmony with your skin to repair, hydrate, and illuminate. Discover true radiance, divinely.
• •At Besque, beauty is a journey, not a destination. We craft luxurious, all-natural elixirs using time-honored traditions and the Earth's purest gifts, empowering you to feel confident and radiant at every age. Pure. Potent. Proven.
• •Nurture your well-being with the gentle touch of tradition. ✨ Our [Product Name] is more than skincare; it's a moment of self-love, crafted with 100% natural ingredients to bring out your inherent glow. How do you Besque? #BesqueBeauty #NaturalWellness #TimelessRadiance