Brand Tone

warm, heartfelt, and appreciative

Brand Values

• •Love and Connection: This is a core theme, explicitly stated in product names and the overall "heart-themed" concept. Products are often positioned as gifts for loved ones.
• •Artistry and Beauty: Descriptions emphasize the aesthetic appeal of the products, using terms like "treasures," "beautiful design," and "piece of art."
• •Customer Delight: The brand places a strong emphasis on positive customer experiences, highlighting "wonderful service" and aiming to instill confidence in online shopping. They state, "Our customers are invaluable to our small business."
• •Thoughtfulness and Sentimentality: Products are often associated with expressing emotions and celebrating special moments.

Best Practices

• •Use Warm and Emotive Language: Incorporate words that evoke feelings of love, joy, appreciation, and connection.
• •Highlight the "Heart" Theme Subtly and Overtly: Weave the concept of "heart" not just into product names but also into descriptions and storytelling, connecting it to love, care, and courage.
• •Focus on the Gifting Aspect: Frame products as ideal ways to express affection and celebrate relationships. Use phrases that suggest thoughtfulness and special moments.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend, ensuring the language is welcoming and genuine, mirroring their customer service approach.
• •Showcase Customer Appreciation: Regularly feature positive customer testimonials and express gratitude for their support, reinforcing the value placed on customer relationships.

Social Perception

Customers perceive Bespoke Hearts positively, often describing the products as "beautiful," "stunning," and "super cute." They appreciate the quality, design, and the "wonderful service" received. The packaging is also noted as being "really nicely" done. The brand is seen as a source for "heart-themed treasures" and thoughtful gifts.

Copy Examples

• •Wrap yourself in love with our 'Love Conquers All' Kimono. More than just a garment, it's a feeling.
• •Find the perfect, heartfelt treasure for someone special (or yourself!). Explore our collection of beautiful, heart-inspired gifts.
• •Let our 'Courage Dear Heart' Tote be a daily reminder of your strength and spirit. Beautifully designed, wonderfully inspiring.
• •From our hearts to yours. Discover unique pieces that speak volumes and celebrate life's precious moments.
• •Experience the joy of giving (and receiving!). Our customers rave about our stunning designs and heartfelt service.