Brand Tone

Playful and Lighthearted, Supportive and Celebratory, Inclusive, Direct and Informative

Brand Values

• •Celebration of Life's Moments
• •Personal Expression and Fun
• •Inclusivity and Support
• •Quality (implied)

Best Practices

• •Keep it Cheerful and Positive: Use upbeat language, emojis where appropriate (especially on social media), and focus on the joy and celebration aspects of the products.
• •Emphasize Connection and Occasion: Frame products around the events, milestones, or personal statements they represent (e.g., "Mark the moment," "Share your news," "Express yourself").
• •Be Clear and Concise: While playful, ensure product descriptions are easy to understand, highlighting key features like size, material, and purpose.
• •Incorporate Inclusive Language: Actively use words and phrases that resonate with diverse audiences, reflecting the brand's value of inclusivity (e.g., "For everyone," "Celebrate all identities").
• •Maintain a Consistent Voice Across Platforms: Whether it's the website, an email, or a social media post, the core playful, supportive, and inclusive tone should be recognizable as Emuworks. If "Boomingnotes" is a distinct arm, ensure its voice aligns with or clearly complements the main Emuworks tone.

Social Perception

Provider of Niche/Novelty Goods, Generally Positive, with Some Mixed Feedback, Awareness Likely Tied to Specific Product Needs

Copy Examples

• •Homepage Banner for Birthday Badges: "Shout it Out! 🎉 From sweet 16 to the big 5-0 and beyond, wear your celebration! Find the perfect badge to make their (or your!) day extra special."
• •Social Media Post for New 'Baby On Board' Designs: "Little one on the way? Big news! 👶 Our new 'Baby On Board' badges are here – travel in style and share your joy. #BabyOnBoard #PregnancyAnnouncement #EmuworksJoy"
• •Product Description for a Retirement Badge: "The Legend Has Retired! (And the fun begins!). Gift them a laugh and a badge of honor for their next chapter. Perfect for the office send-off or family party. #RetirementGoals #HappyRetirement"
• •Instagram Story for Pride Collection: "Wear Your Pride Loud & Proud! 🏳️‍🌈 Our vibrant new collection of Pride badges is here. Celebrate love, be you. #Pride #LGBTQ+ #LoveIsLove #EmuworksSupports"
• •Email Subject Line for a Sale: "Badge Up Your Life! ✨ Fun, quirky, and celebratory badges now on sale. Don't miss out!"