Brand Tone

Professional & Expert, Personalized & Client-Focused, Luxurious & Modern, Friendly & Welcoming, Confident & Inspirational

Brand Values

• •Personalization
• •Quality & Expertise
• •Client Confidence & Beauty
• •Experience
• •Individuality & Authenticity
• •Connection

Best Practices

• •Always Prioritize "Bespoke": Continuously emphasize the personalized, custom-tailored approach in all communications. Use words like "customized," "personalized," "tailored," "unique to you."
• •Balance Luxury with Warmth: While highlighting the high-end experience and expertise, ensure the language remains welcoming, approachable, and inclusive, making clients feel comfortable and valued.
• •Showcase Expertise Subtly: Instead of just stating you're experts, demonstrate it by talking about continuous education, high-quality products, and the artistry involved in understanding and creating individual styles.
• •Focus on Client Transformation and Confidence: Frame the benefits of your services around how they make the client feel – beautiful, confident, seen, and authentic.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy complements the modern, chic, and professional aesthetic of your visuals on Instagram and the website. Keep the tone consistent across all platforms, from website copy to social media captions and responses.

Social Perception

Clients generally perceive Bespoke Beauty Bar as a high-quality salon with talented stylists who listen to their needs and deliver excellent results. The atmosphere is often described as welcoming, professional, and luxurious. There's an appreciation for the personalized approach and the ability of the stylists to make clients feel understood and confident. The branding as a L’Oréal and Bellami flagship salon likely adds to its prestige and perceived expertise.

Copy Examples

• •Headline: Your Hair, Uniquely You. Experience Bespoke. Body: At Bespoke Beauty Bar, we don’t just style hair; we craft personal statements. Our expert stylists listen, collaborate, and create a look that’s authentically yours. Book your consultation and let's design your confidence.
• •Headline: The Art of Transformation. The Science of Beautiful Hair. Body: Discover the difference passion and precision can make. As a L’Oréal Professional Flagship Salon, we blend artistry with the latest techniques to bring your dream hair to life. Step into luxury, leave with radiance.
• •Headline: More Than a Hairstyle, It’s a Feeling. Body: Remember that feeling of walking out of a salon, absolutely in love with your hair? At Bespoke Beauty Bar, that's our specialty. We’re dedicated to making you feel seen, understood, and beautifully confident.
• •Headline: Crafting Your Signature Look, Detail by Detail. Body: Like a perfectly tailored suit, your hair should fit you flawlessly. Our stylists are masters of detail, from precision cuts to bespoke color, ensuring a result that’s effortlessly maintainable and uniquely you.
• •Headline: Your Journey to Exquisite Hair Starts Here. Body: Welcome to Bespoke Beauty Bar, where luxury meets personalized care. Indulge in an unparalleled salon experience designed to enhance your natural beauty and elevate your style. Book your escape today.