Brand Tone

Curated, passionate, and minimalist

Brand Values

• •Authenticity
• •Community and Scene Support
• •Tangibility and Craft
• •Aesthetic Cohesion

Best Practices

• •Prioritize Clarity and Brevity: Reflect the minimalist aesthetic in text, avoiding jargon but using genre-specific terms that resonate with the target audience.
• •Focus on the Music and Artist: Make the artist and their creation the hero of every post. Use descriptive, evocative language to describe the sound and mood rather than generic hype.
• •Maintain a Consistent Visual and Textual Language: Ensure every piece of copy feels consistent, using key terms like "raw", "obscure", "underground", and maintaining a curated, direct tone.
• •Emphasize Tangibility: When promoting physical products, highlight specific features like weight, color, or packaging to appeal to collectors and reinforce the value of physical media.
• •Engage the Community Authentically: Maintain a respectful and direct tone when interacting with comments or sharing user-generated content, aiming to be a respected pillar of the community.

Social Perception

Credible and respected specialty label, perceived as a trusted source for high-quality niche music within its scene, and a serious, noteworthy player by industry peers and fans.

Copy Examples

• •OUT NOW: [Artist Name] - [Album Title] LP. Raw synth lines and spectral vocals from the electronic underground. The latest from [Artist Name] is now available on 180g black vinyl. Forged for the dance floor. Link in bio to listen and purchase.
• •Beso De Muerte: Sounds for the Shadows. Our essential selections. From coldwave anthems to undiscovered industrial gems, this is the sound of Beso De Muerte. Updated regularly. Follow our official playlist on Spotify.
• •Wear the Mark. The Beso De Muerte sigil, now on our classic fit tee. Minimalist design, heavyweight cotton. Represent the sound. Shop apparel via our website.
• •Dedicated to the Obscure. Founded in 2013, Beso De Muerte is a Montreal-based record label and store with a singular focus: releasing raw, obscure, and danceable electronic music. We believe in the power of the physical format and the artists who defy the mainstream. This is music with a pulse.
• •Beso De Muerte Presents: An Evening of Coldwave. Join us at [Venue] on [Date] for live performances from [Artist 1] and [Artist 2]. Expect stark rhythms and subterranean soundscapes. Tickets available now.