Brand Tone

The brand's tone is passionate, personal, and authentic, speaking with the voice of its founders. It blends technical expertise with a relatable family story, offering informative and appreciative language that educates consumers about unique Chilean terroir and Franco-German winemaking methods, while being welcoming and community-oriented.

Brand Values

• •Family & Heritage
• •Quality & Craftsmanship
• •Terroir Expression
• •Sustainability
• •Cross-Cultural Fusion

Best Practices

• •Always Lead with the Family Story: The most unique asset of Besoain Wines is the personal narrative of Miguel and Alexandra. Every piece of copy, from a tweet to a product page, should connect back to their cross-continental journey and passion. This builds an emotional connection that transcends the product itself.
• •Emphasize the "Best of Both Worlds" Angle: Consistently highlight the fusion of Chilean terroir, French winemaking education, and German precision/market connection. Use phrases like "Chilean heart, European soul" or "Where the Andes meet the Rhine" to reinforce this unique identity.
• •Use Sensory and Evocative Language: Go beyond simple tasting notes. Describe the landscape of the Maipo Valley, the "cool night breezes from the Andes," and the "sun-drenched" vineyards. This transports the customer and makes the wine's origin tangible.
• •Leverage Social Proof and Awards: Weave mentions of high scores from critics (like the 92/100 for the Estate Cabernet Sauvignon) and international awards into your copy. This validates the brand's claims of quality and craftsmanship and builds trust with new customers.
• •Maintain a Consistent Voice: Whether writing in German for the .de site or English for an international audience, the tone should remain personal, passionate, and informative. Avoid overly corporate or generic language. Write as if Alexandra or Miguel is speaking directly to the customer.

Social Perception

Besoain Wines is perceived as a high-quality, boutique producer of artisanal Chilean wines. It is seen as a trustworthy brand delivering excellent value and character, with its family story being a significant differentiator that makes it relatable and memorable. The focus on the German market, managed by a native German speaker, enhances trust and accessibility for European customers.

Copy Examples

• •Every bottle of Besoain wine tells our story. A story that begins in the sun-drenched Maipo Valley of Chile, where Miguel crafts wines with techniques learned in France, and ends at your table, shared from our German home base. This is more than wine; it's our family's passion, bridging two worlds. Taste the journey. #BesoainWines #ChileanWine #FamilyWinery #MaipoValley #GermanWein
• •Discover award-winning wines born in the Maipo Valley's unique terroir and crafted with the meticulous care of Franco-German winemaking. Experience the Besoain family's commitment to quality in every glass.
• •It takes tenacity, passion, and a little bit of audacity to build a winery by hand. Our flagship Besoain Estate Cabernet Sauvignon is the result—a wine that has earned international praise for its complexity and character. Hand-harvested from our best vineyards, it’s a true expression of our family’s dream. We invite you to share in it.
• •The Los Morros line is your perfect introduction to the world of Besoain. Named for the rolling hills surrounding our vineyard, these wines are fresh, fruity, and expressive. Crafted with the same care as our premium labels, they offer outstanding quality and value, making any meal a special occasion. Perfect for pairing with good food and even better company.
• •Looking for authentic, hand-crafted wine? Besoain Wines brings the best of Chile's Maipo Valley directly to you. Run by a German-Chilean family, we stand for quality, sustainability, and passion. Order online for fast delivery.