Brand Tone

Sophisticated & Elegant, Heritage-Focused & Respectful, Passionate & Detail-Oriented, Confident & Knowledgeable, Approachable (in customer interactions)

Brand Values

• •Quality & Craftsmanship
• •Heritage & Timeless Design
• •Attention to Detail
• •Integrity & Trust
• •Elegance & Sophistication
• •Customer Focus/Service

Best Practices

• •Emphasize Heritage and Craftsmanship: Weave the brand's rich history and dedication to quality into product stories and descriptions.
• •Use Refined and Evocative Language: Choose words that convey sophistication, elegance, and attention to detail. Avoid overly casual slang or trendy jargon.
• •Focus on Lasting Value, Not Fleeting Trends: Highlight the timeless nature of the products and the enduring quality that makes them an investment.
• •Maintain a Confident and Knowledgeable Voice: Speak as an authority on men's style and grooming, educating the customer on the benefits of quality and good design.
• •Ensure Visual and Textual Harmony: The sophisticated tone of the copy should always be matched by high-quality, clean, and elegant visuals across all platforms, as currently seen on the website and Instagram.

Social Perception

High-Quality Provider, Classic & Stylish, Trustworthy, Niche & Appreciated by Enthusiasts, Good Value for the Quality

Copy Examples

• •Besnard: Reviving a Legacy of Craftsmanship. Discover Timeless Grooming Essentials, Meticulously Crafted for the Modern Gentleman.
• •Experience the art of shaving. Our rich, lubricating shave cream, formulated with the finest natural ingredients, echoes a tradition of unparalleled quality. Prepare your skin for a close, comfortable shave that speaks of heritage and refinement.
• •Rooted in history, designed for today. Each Besnard piece is a testament to enduring style and exacting standards. Elevate your daily ritual. #Besnard #MensGrooming #LuxuryShave #Craftsmanship #TimelessStyle
• •From the esteemed tailoring house of A. Besnard, founded in 1876, we continue a commitment to exceptional quality and design. Today, we bring that same dedication to our curated collection of men's grooming essentials, ensuring every product reflects our storied heritage.
• •Introducing the [Product Name]: Craftsmanship You Can Feel, A Legacy You Can Trust.