Brand Tone

Playful, Friendly, and Youthful

Brand Values

• •Curation and Trend-spotting
• •Accessibility
• •Simplicity
• •Community

Best Practices

• •Embrace the "Cute" Factor: Consistently use kaomoji `(˶‾᷄ ꈊ ‾᷅˵)`, emojis `💖✨`, and playful punctuation. This is the most recognizable element of the brand's voice and should be present in almost all communications, from product descriptions to customer service replies.
• •Speak Like a Friend, Not a Corporation: Use a conversational, first-person narrative ("店主," meaning "the shop owner"). Ask questions, use colloquialisms popular in Hong Kong, and share personal opinions on products. This builds relatability and trust.
• •Focus on Feelings and Results: Instead of just listing technical features, describe how a product feels or the result it delivers. Use evocative and sensory language like "jelly-like texture," "dewy finish," or "makes your skin feel baby-soft."
• •Maintain Visual and Tonal Harmony: Ensure the visuals (bright, clean, aesthetic photos) always match the playful and friendly tone of the copy. The entire package should feel cohesive, whether on the website, Instagram, or a promotional email.
• •Engage Authentically: When replying to comments or DMs, maintain the same friendly and enthusiastic tone. Answer questions thoroughly and thank customers for their feedback and photos to reinforce the sense of a valued community.

Social Perception

The public perceives besimplegirl as a reliable and trendy source for popular Asian beauty products. Customers see it as a personal, curated service rather than a generic retailer. This perception is built on the brand's niche focus, its consistent and friendly social media engagement, and its positioning as an 'insider' with a direct line to sought-after brands. The trust seems to be rooted in the owner's personal taste and curation skills.

Copy Examples

• •✨新品速遞！(⁎⁍̴̛ᴗ⁍̴̛⁎)✨ 傳說中嘅 AMUSE 啫喱唇釉終於返貨啦！💖 果凍般嘅質地一搽就愛上，嘴唇即刻水潤飽滿～店主自留咗 #06 Seoul Girl 色，超顯白！今次返貨數量唔多，靚女們快啲入手啦！🏃‍♀️💨 [Link in Bio]
• •💡店主護膚小TIPS💡 最近天氣又濕又熱，T字位狂出油？( TДT) 試下將 ROUND LAB 獨島爽膚水濕敷5分鐘，再用 Torriden 精華，包你第二朝塊面清爽又滑溜！✨ 你哋又有咩急救秘訣？DM話我知！
• •₍ᐢ •͈ ༝ •͈ ᐢ₎♡ 本月優惠開催中！全場護膚品買3件即享9折！係時候幫化妝枱補貨啦～趁優惠入手心水產品，對自己好啲！🛍️
• •🙋‍♀️緊急提問！如果要去荒島，只可以帶三樣化妝品，你哋會揀咩？🤔 店主一定會帶：防曬、眉筆、同潤唇膏！💄 快啲留言話我知你嘅Top 3，睇下我哋係咪besties！😂👇
• •💖靚女客人返圖💖 多謝 @christy_c 嘅靚靚分享！見到你哋鍾意我哋揀嘅產品真係好開心 (´▽`ʃ♡ƪ) 呢個眼妝用咗 CLIO Pro Eye Palette #13 ，太溫柔啦～ 歡迎大家繼續tag @besimple_girl 同我哋分享你嘅戰利品！