Brand Tone

Elegant, luxurious, caring, and sophisticated, with a touch of Moroccan authenticity.

Brand Values

• •Quality & Purity
• •Care & Well-being
• •Elegance & Luxury
• •Customer Satisfaction

Best Practices

• •Use sensory language to emphasize the softness and luxurious feel of the silk.
• •Highlight the benefits of silk for hair and skin, such as reducing breakage and maintaining hydration.
• •Incorporate the brand's Moroccan heritage into the messaging to create a sense of authenticity and exoticism.
• •Use testimonials and social proof to build trust and credibility.
• •Maintain a consistent tone of elegance, sophistication, and care across all copywriting.

Social Perception

BeSilk is perceived as a high-quality, luxurious brand that offers soft and indulgent silk products. It is associated with self-care, hair care, and a touch of Moroccan elegance.

Copy Examples

• •"Wrap yourself in the unparalleled softness of BeSilk. Experience the difference of 100% mulberry silk."
• •"Pamper your hair with our luxurious silk pillowcases. Wake up to smoother, healthier-looking hair every morning."
• •"Indulge in the touch of pure comfort. BeSilk night masks: your secret to a restful night's sleep."
• •"Give your hair the royal treatment with BeSilk scrunchies. Gentle, stylish, and designed to protect your hair's natural beauty."
• •"Discover the beauty of Moroccan silk. Crafted with care and certified by OEKO-TEX, BeSilk brings a touch of elegance to your everyday."