Brand Tone

Elegant, Trustworthy, and Empowering

Brand Values

• •Quality & Craftsmanship
• •Personalization
• •Timeless Style
• •Heritage

Best Practices

• •Always balance sophisticated and aspirational language with concrete details about product quality, materials, and customization options. This reinforces both the luxury feel and the brand's trustworthiness.
• •Use language that empowers the customer in their creative process. Phrases like "Curate your look," "Design your space," and "Your vision, our craftsmanship" place the customer at the center of the brand story.
• •Periodically weave the brand's history into marketing materials. This heritage is a powerful differentiator that builds trust and adds depth to the brand identity.
• •Continue creating valuable content (blog posts, styling guides) that assists customers. This builds a long-term relationship and reinforces the brand's role as a trusted partner in home design.
• •Ensure that the tone—elegant, trustworthy, and empowering—is consistent, whether in a product description, an Instagram caption, or a customer service email. Create a simple style guide with key brand phrases and values to ensure all communication is aligned.

Social Perception

The brand is perceived by its customers as a provider of high-quality, near-luxury goods at a reasonable price point. The positive feedback centers on the tangible quality of the products. BesHomeDesign is seen as a specialist in its niche, particularly for those seeking custom-sized or specific material curtains like velvet. Due to its limited footprint on broader social platforms, the brand's perception is strong among its existing customer base but less defined in the wider public eye.

Copy Examples

• •Dress Your Home in Timeless Elegance. Experience the difference of superior craftsmanship. Discover our collection of luxurious, custom-made curtains and create a space that is uniquely yours.
• •The ultimate expression of luxury. Our matte velvet curtains, available in 70 rich colors, are crafted to transform your room into a sophisticated sanctuary. Tailored to your exact measurements for a flawless fit. What color would you choose for your personal world? #BesHomeDesign #VelvetCurtains #HomeDecor #CustomMade #LuxuryInteriors
• •A Legacy of Quality, A Future of Style | Your Home, Reimagined.
• •Embrace a relaxed yet refined aesthetic with our Faux Linen Curtains. Woven with a rich texture that drapes beautifully, these panels soften your space while allowing for gentle, diffused light. Each set is made to order, ensuring the timeless style and quality craftsmanship our brand has been known for since 1976.
• •Tired of ill-fitting curtains? At BesHomeDesign, we believe your home deserves better than "one size fits all." For over 45 years, our family has been crafting custom-sized curtains in a wide range of luxurious fabrics. Find your perfect fit and elevate your home's style today.