Brand Tone

aspirational, yet approachable and inclusive. It's encouraging and focuses on self-improvement and discovery in a supportive environment. The language used is positive, and empowering, and avoids industry jargon, making complex wellness concepts understandable to a broader audience. There's a clear effort to be relatable and to demystify wellness, positioning it as something achievable for everyone, not just "yogis".

Brand Values

• •Holistic Wellbeing
• •Authenticity
• •Inclusivity
• •Self-Discovery and Reconnection
• •Breaking Conventions

Best Practices

• •Emphasize "You" and "Your": Center the copy around the customer's experience and feelings. Use language that speaks directly to them and their needs.
• •Use Positive and Empowering Language: Words like "discover," "transform," "recharge," and "reconnect" should be staples in the brand's vocabulary to inspire and motivate the audience.
• •Maintain Authenticity and Transparency: Be open about the brand's ethos. Acknowledging the sometimes-unrealistic standards of the wellness industry will resonate with the target audience and build trust.
• •Show, Don't Just Tell: Instead of simply stating the retreats are "unique," describe the specific activities and experiences that make them so, like "Gothic Glam Private dinner" or "crisp autumn hikes."
• •Foster a Sense of Community: Use inclusive language and highlight collaborations to create a feeling of a supportive and welcoming community that prospective customers will want to join.

Social Perception

Based on their online presence, Bescapes is perceived as a high-end, boutique retreat provider that offers more than just a simple vacation. The brand is seen as a facilitator of transformative experiences that foster self-care and personal growth. The emphasis on unique and diverse activities suggests a brand that is innovative and attuned to a modern, more holistic understanding of wellness. The collaboration with "seasoned experts" and partnerships with influencers or community groups like "York Girlies" and "WGYB" (We Got You Boo) indicates a brand that is well-connected and trusted within the wellness community.

Copy Examples

• •Tired of the same old wellness routine? Us too. That’s why we’ve curated retreats that go beyond the yoga mat. Think sound baths under the stars in Tuscany and creative workshops that awaken your inner artist. It’s time to rediscover what wellness truly means to you. #Bescapes #WellnessRedefined #HolisticHealth
• •Recharge. Reset. Reconnect. Our bespoke escapes are more than a holiday; they are a journey back to yourself. Explore our unique retreats and find your space to breathe.
• •Your exclusive invitation to a different kind of wellness.
• •Wellness isn't about being perfect. It's about being present. Join our inclusive community on a transformative retreat designed for real people. No experience necessary, just an open heart. Learn more about our upcoming escapes.
• •(Scene: A montage of diverse activities - laughter during a cooking class, serene moments of meditation, and adventurous hikes) We believe wellness is a personal journey, not a one-size-fits-all destination. At Bescapes, we provide the setting and the guidance; you create the memories. Escape with us and find your balance.