Brand Tone

heartfelt, appreciative, and artistic

Brand Values

• •Craftsmanship
• •Quality
• •Personalization & Connection
• •Appreciation of Nature & Serenity
• •Supporting Artisans

Best Practices

• •Emphasize Storytelling: Focus on the memories, emotions, and connections that the products represent, rather than just the physical features.
• •Highlight Craftsmanship and Artistry: Use descriptive language that conveys the skill, care, and tradition embedded in each piece.
• •Maintain a Warm and Appreciative Voice: Address the customer with a sense of shared value for memories, nature, and quality.
• •Clearly Communicate Personalization Options: Make it easy for customers to understand how they can make a product uniquely theirs, reinforcing the theme of personal connection.
• •Be Authentic and Transparent: Share the story behind the brand and the artisans, building trust and a deeper connection with the audience.

Social Perception

Customers generally perceive Handreamy as a provider of unique, high-quality, and personalized handcrafted goods. The focus on creating meaningful gifts and decor resonates with those looking for something special. The story of supporting Vietnamese artisans likely adds to a positive perception of the brand's ethics and authenticity.

Copy Examples

• •Capture the place where your story began. Our handcrafted wooden maps are more than decor; they're a tribute to your most cherished memories.
• •Expertly crafted by Vietnamese artisans, each Handreamy map is a unique piece of art, designed to be treasured for generations. Bring home a story, not just a map.
• •From your favorite lake to the golf course where you hit that perfect shot, let us carve your special moments into a timeless wooden keepsake. The perfect gift for the one who has everything, or a beautiful reminder for yourself.
• •In a world that moves too fast, our nature-inspired wooden maps are a gentle call to slow down, breathe, and appreciate the beauty that surrounds us. Find peace in artistry.
• •Personalize your Handreamy map with a special message, date, or location. Let's create a truly one-of-a-kind piece that speaks to your heart and home.