Brand Tone

caring, gentle, and celebratory

Brand Values

• •Thoughtfulness & Gifting
• •Quality & Care
• •Personalization
• •Customer Satisfaction

Best Practices

• •Use a Gentle & Emotive Vocabulary: Consistently use words like "gentle," "soft," "cherish," "celebrate," "welcome," and "love" to reinforce the brand's caring tone.
• •Focus on the Giver's Intent: Frame the copy around the *feeling* the gift-giver wants to convey. Use phrases like "The perfect way to show you care," or "Give a gift they'll remember," to connect with the customer's motivation.
• •Highlight Personalization & Quality: In every relevant piece of copy, mention the option to personalize and the commitment to high-quality materials. This combination is the brand's unique selling proposition.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the soft, clean, and warm aesthetic of the product photography and website design. The words should feel as gentle as the images look.
• •Incorporate Social Proof Seamlessly: Weave customer testimonials and feelings into the copy. For example, "Join hundreds of happy gift-givers who call our boxes 'magnificent' and 'the perfect gift for future parents.'" This builds trust and reinforces the brand's perceived value.

Social Perception

Berylona.com is perceived as a high-quality, reliable, and aesthetically pleasing brand for baby gifts. Customers see it as a source for "magnificent" and special presents that are sure to be well-received. The perception is that of a premium, thoughtful service that delivers on its promises of quality and care. The brand is trusted by those looking to celebrate a birth with a special and personalized gift.

Copy Examples

• •Welcome, little one. ✨ Celebrate their arrival with a touch of tenderness. Our curated gift boxes are filled with love, care, and the softest essentials for their first moments. The perfect way to say 'we're so happy you're here.'
• •Headline: The Perfect Newborn Gift, Found. Body: Searching for a baby shower gift that’s both beautiful and practical? Berylona brings you curated boxes filled with high-quality, personalizable treasures. Give a gift that will be cherished. Shop our collections now for free delivery.
• •Title: Create Your Dream Gift: The Custom Baby Box Copy: Every baby is unique—their first gift should be, too. Hand-pick three of our softest, most-loved essentials to create a personalized box from the heart. From a custom-embroidered body to a gentle wooden teether, build a welcome gift that’s as special as they are.
• •Subject: A Little Box of Happiness for the New Arrival 🍼
• •Text: Celebrate New Beginnings. Beautifully curated, personalized baby gifts they'll adore.