Brand Tone

Empathetic & Caring, Educational & Informative, Trustworthy & Transparent, Eco-conscious & Responsible, Empowering & Positive, Approachable & Friendly

Brand Values

• •Health & Safety: Prioritizing organic, certified materials free from harmful substances.
• •Sustainability & Eco-responsibility: Commitment to organic cotton, reducing waste, eco-friendly packaging, and ethical production in Europe (Portugal).
• •Comfort & Efficacy: Designing products that are comfortable to wear and provide reliable protection.
• •Transparency & Ethics: Openness about their sourcing, manufacturing, and certifications, with a focus on fair labor practices.
• •Empowerment & Education: Helping women make informed, healthier, and more sustainable choices for their menstrual health.
• •Quality & Durability: Offering high-quality products designed to last.

Best Practices

• •Prioritize Empathy and Understanding: Always approach topics around menstruation with sensitivity and a supportive tone. Acknowledge potential concerns and highlight how the product offers solutions and comfort.
• •Educate, Don't Just Sell: Share valuable information about menstrual health, sustainability, and the benefits of organic materials. Position the brand as a knowledgeable and trustworthy resource.
• •Maintain Transparency: Consistently communicate about sourcing, certifications, and production processes. Honesty builds long-term trust, even when discussing product limitations or care.
• •Champion Eco-Consciousness: Ensure that sustainability is a thread running through all communications – from product descriptions to social media posts about reducing waste or ethical manufacturing.
• •Foster a Positive & Empowering Community: Use language that empowers women and normalizes conversations about menstruation. Encourage user-generated content and highlight stories that reflect the brand's values of confidence and well-being.

Social Perception

Bertyne is generally perceived as a high-quality, trustworthy, and ethically-minded brand in the menstrual underwear market. Customers appreciate the comfort, effectiveness, and the use of organic materials. The brand's commitment to sustainability and transparency is a significant positive factor for consumers. It is seen as a responsible choice, particularly for those concerned about health and environmental impact. Often recommended in comparisons and reviews, building a reputation for reliability. The founding story of two mothers resonates well, adding an element of authenticity and care.

Copy Examples

• •Headline: Your Period, Naturally Comfortable. Our Promise: Organic & Kind. Body: Experience menstruation without compromise. Bertyne's organic cotton period underwear is designed by mothers, for you and the planet. Gentle on your skin, kind to the Earth, and rigorously tested for leak-proof confidence. Make your cycle a little softer. #BertyneBioComfort #EcoPeriod #HealthyCycle
• •Headline: Tired of Toxins? Embrace the Change with Bertyne. Body: Did you know traditional period products can contain hidden chemicals? At Bertyne, we believe in transparency and health. Our Oeko-Tex and GOTS certified organic underwear offers a pure, effective alternative. Feel good, inside and out. #SafePeriod #OrganicChoice #BertyneCares
• •Headline: Long-Lasting Protection That Doesn’t Cost the Earth. Body: Invest in your well-being and our planet. Bertyne menstrual underwear is lab-tested for over 120 washes – that's 5 years of comfort and reliability, reducing monthly waste. Sustainable, smart, and oh-so-soft. #DurableDesign #SustainableMenstruation #BertyneQuality
• •Headline: From One Mother to Another: A Period Solution We Trust. Body: Bertyne was born from a desire to give our daughters the safest, most comfortable period care. We chose organic cotton, ethical European production, and a design that truly works. Join our community of women choosing a healthier, more conscious cycle. #ByMothersForYou #EthicalChoice #PeriodPositive
• •Headline: Make Peace with Your Period. Comfort, Confidence, Naturally. Body: Let Bertyne transform your period days into days like any other. Our breathable, absorbent, and beautifully crafted organic menstrual underwear offers discreet and dependable protection. Feel empowered, every day of the month. #PeriodComfort #BertyneConfidence #LoveYourCycle