Brand Tone

educational, empowering, and clinical

Brand Values

• •Efficacy & Results
• •Ingredient Transparency
• •Customer Confidence
• •Scientific Credibility
• •Community

Best Practices

• •Lead with the Problem/Solution: Always frame the copy around the customer's core problem (hair thinning, hair loss) and present the product as the credible, scientific solution.
• •Prioritize "Science" and "Results": Consistently use words like "clinically," "proven," "formula," "results," "effective," and "science-backed" to reinforce brand authority and trust.
• •Balance Education with Empowerment: Educate customers about *why* the product works (the ingredients, the science) and then empower them by focusing on the end benefit: confidence, happiness, and feeling like themselves again.
• •Amplify Customer Voices: Regularly integrate authentic customer testimonials, reviews, and user-generated content into marketing copy. Let their success stories be the primary proof of the brand's claims.
• •Develop a Brand Voice Style Guide: Create an internal document that explicitly defines the brand's tone, lists "on-brand" and "off-brand" words, and provides examples. This ensures that anyone creating content—from social media managers to email marketers—maintains a consistent and recognizable voice.

Social Perception

The public and customers perceive Bertoli Beauty as a legitimate and effective solution-oriented brand. It is trusted due to its scientific approach and transparent communication.

Copy Examples

• •The Science of Hair Rejuvenation. Unlock Fuller, Stronger Hair with Our Clinically-Proven Formulas.
• •Your hair journey is personal. Our mission is to make it successful. ✨ Swipe to see @[username]'s incredible 3-month progress using our Hair Wellness Serum. It's not magic, it's science. #BertoliBeauty #HairGrowth #Confidence
• •Tired of seeing more hair in your brush? Hair thinning is common, but it doesn't have to be your reality. Our Rosemary & Biotin infused serum is designed to nourish follicles and reduce shedding. See the Bertoli difference in 90 days. Shop now for 15% off your first order.
• •Don't Just Cover Up the Problem. Solve It.
• •Harnessing a potent blend of Biotin, Rosemary Extract, and Peptides, this serum penetrates deep to the root of the problem. It is formulated to stimulate dormant follicles, strengthen the hair shaft, and reduce breakage for visibly thicker, healthier hair. Vegan, sulfate-free, and suitable for all hair types. Your solution starts here.