Brand Tone

Aspirational and accessible, conveying ambition and a forward trajectory, while also being approachable and customer-focused to create a sense of exclusivity and insider access.

Brand Values

• •Quality and Affordability
• •Customer Experience
• •Growth and Opportunity

Best Practices

• •Develop a Brand Voice Guide: Create a formal document outlining the brand's tone, key messaging points, and a list of 'on-brand' and 'off-brand' words.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent across the website, social media (once established), email marketing, and customer service.
• •Tell a Story: Use copywriting to narrate the brand's and products' stories, focusing on benefits and how products enhance customer life, beyond just listing features.
• •Engage with Your Audience: Utilize the friendly and approachable tone to interact with followers on social media, asking questions, responding to comments, and building community.
• •Focus on the 'Why': Ensure every piece of communication reflects the brand's core purpose: to make quality and style accessible, reinforcing its fundamental values.

Social Perception

Largely unformed due to the absence of social media and independent reviews. Currently, public perception is entirely shaped by the brand's self-messaging, which focuses on being a rapidly growing, affordable, and quality-focused online department store.

Copy Examples

• •Elevate Your Everyday. Discover quality homeware and stylish kitchen essentials, all at prices you'll love. Welcome to Bert Joseph.
• •The heart of your living room. Our solid wood coffee table isn't just a piece of furniture; it's the future home of morning coffees, late-night chats, and cherished memories. Style and substance, delivered.
• •First Look: Our Newest Collection (and a treat just for you)
• •We believe a beautiful home shouldn't break the bank. That's why we travel, we search, and we partner with the best to bring you curated, quality pieces at an affordable price. We're Bert Joseph, and we're just getting started.
• •Tired of the same old styles? So were we. Discover the UK's fastest-growing department store and find something that truly feels like you. Shop now and enjoy 10% off your first order.