Brand Tone

Enthusiastic & Passionate, Innovative & Performance-Oriented, Approachable & Community-Focused, Confident & Value-Driven

Brand Values

• •Authenticity: Delivering a genuine wood-fired and high-heat pizza experience.
• •Innovation: Pioneering dual-fuel technology and efficient design.
• •Quality: Constructing durable ovens that perform well and produce excellent results.
• •Versatility & Convenience: Offering multiple fuel options (gas, wood, charcoal) and the ability to use them simultaneously.
• •Customer Empowerment: Enabling home cooks to create restaurant-quality pizza in their own backyards.
• •Community Engagement: Building a community of pizza enthusiasts.

Best Practices

• •Embrace the "Authentic Experience" Narrative: Always tie product features back to the core benefit of creating genuine, high-quality, wood-fired style pizza. Use sensory language that evokes taste, smell, and the joy of cooking.
• •Highlight Innovation with Clarity: When mentioning patented technology like "SimulFIRE" or "HeatTrap," clearly explain the benefit to the user (e.g., "convenience of gas with the flavor of wood," "evenly cooked toppings"). Avoid overly technical jargon without a payoff.
• •Foster a Sense of Community and Passion: Use inclusive language ("fellow pizza lovers," "join the Bertello family"). Encourage user-generated content and share customer successes. Reflect the founders' genuine passion for pizza.
• •Be Confident but Approachable: Showcase the oven's high performance and quality with confidence, but maintain an encouraging and supportive tone, acknowledging that there can be a fun learning curve to perfecting homemade pizza.
• •Leverage Social Proof and Story: Continue to weave in the "Shark Tank" success story and customer testimonials/reviews to build trust and relatability. Stories of family fun and delicious results are powerful.

Social Perception

Positive Association with "Shark Tank", Recognized for Innovation, Generally High-Quality Product, Value Proposition, Learning Curve & Nuances, Concerns for Newer/Kickstarter Models

Copy Examples

• •Headline: Unleash Your Inner Pizzaiolo: Authentic, Blazing-Hot Pizza at Home with Bertello. Body: Stop dreaming about perfect, crispy-crusted, smoky-flavored pizza. With Bertello's patented SimulFIRE™ technology, you get the ease of gas and the irreplaceable taste of real wood fire – together. Reach 900°F+ in minutes and bake gourmet pizzas your friends and family will rave about. It's not just an oven; it's a backyard revolution.
• •Social Media Post: 🔥 Gas for speed, wood for flavor! That's the Bertello difference. Our unique SimulFIRE™ ovens let you harness the best of both worlds for pizza perfection every single time. What's your go-to wood for that smoky kiss? #BertelloPizza #OutdoorCooking #WoodFiredPizza #GasPizzaOven #PizzaNight
• •Product Description Snippet: Engineered by pizza lovers, for pizza lovers. The Bertello oven isn't just built; it's crafted. From the HeatTrap™ design ensuring every inch of your pizza cooks evenly, to the robust cordierite stone for that perfect leopard-spotted crust, every detail is obsessed over. Get ready to taste the passion.
• •Email Subject: Still Ordering Out? Your Backyard Pizza Game is Calling. Body: Remember that "Shark Tank" buzz? Bertello is changing how America does pizza night. Imagine sizzling, authentic pizzas emerging from your very own oven in under 90 seconds. Our community is fired up – isn't it time you joined them? Explore the Bertello experience.
• •Ad Copy: Why Choose? Bertello Delivers Blazing Gas Heat AND Real Wood Flavor. Other ovens make you pick. Bertello lets you have it all. Our innovative outdoor pizza ovens use both gas and wood simultaneously for unmatched convenience and authentic taste. Elevate your outdoor cooking. Experience Bertello.