Brand Tone

Approachable, helpful, enthusiastic, friendly, and customer-focused, emphasizing simplicity and enjoyment.

Brand Values

• •Simplicity
• •Customer Empowerment
• •Quality and Value
• •Passion
• •Accessibility

Best Practices

• •Speak Like a Friend: Use a conversational and friendly tone. Avoid overly technical or snobbish wine terminology. The goal is to be the helpful friend who knows a bit about wine.
• •Focus on the Flavor: Always tie the description of a wine back to its primary flavor profile. This reinforces the brand's core concept and helps customers make informed decisions.
• •Highlight Convenience: Consistently mention the ease of shopping, the delivery service, and how the brand saves customers time and effort.
• •Keep it Positive and Fun: The language should reflect the enjoyment of wine. Use upbeat and positive wording to create an association between the brand and good times.
• •Encourage Exploration: While the brand simplifies choice, it should also encourage customers to try new things within their preferred flavor profiles, fostering a sense of discovery without the risk.

Social Perception

User-friendly and reliable online source for purchasing wine. Perceived as a practical solution for both casual wine drinkers and those with specific tastes, viewed as a modern and convenient alternative to traditional wine shopping.

Copy Examples

• •Love a bold red but tired of the guesswork? We've got you. This Shiraz is all about rich dark fruit and a hint of spice. If that sounds like your jam, you know what to do. 🍷 #RedWine #Shiraz #WineLover
• •Finding a wine you'll love should be easy. That's why we sort our wines by flavor. Whether you're into 'crisp & zesty' whites or 'smooth & fruity' reds, your perfect match is just a click away. Shop your taste at berrygoodwine.com! #WineShopping #EasyAs #GoodWine
• •Hello, sunshine in a bottle! Our new rosé is here, and it's everything you want for a perfect afternoon: light, refreshing, and bursting with berry notes. Time to stock up for the weekend. #RoseAllDay #AussieWine
• •Can't decide? Let us help! Our 'Everyday Favorites' case features a handpicked selection of our most popular wines. It's the easiest way to discover new favorites and have a great bottle on hand for any occasion. #WineDelivery #MixedCase
• •A short, engaging video showing someone looking confused in a traditional wine aisle, followed by a seamless transition to them happily browsing the Berry Good Wine & Co website on their phone with the caption: "Stop guessing, start enjoying. 😉 #WineHacks #OnlineShopping #BerryGoodWine"