Brand Tone

Elegant & Sophisticated, Friendly & Approachable, Passionate & Creative, Celebratory & Joyful, Playful (on occasion)

Brand Values

• •Quality & Freshness
• •Artistry & Aesthetics
• •Customer-Centricity & Bespoke Service
• •Passion & Love
• •Supporting Local
• •Making Hosting Easy/Stress-Free
• •Adaptability & Growth

Best Practices

• •Emphasize Visual Language: Use descriptive words that appeal to sight and taste, reflecting the artistry of the products (e.g., "vibrant," "abundant," "handcrafted," "dazzling," "sumptuous").
• •Balance Elegance with Warmth: Maintain a sophisticated tone but ensure it remains approachable and inviting. Use friendly greetings and a helpful, stress-relieving narrative.
• •Highlight Core Values: Consistently weave in brand values such as quality, freshness, local sourcing, passion, and the joy of celebration into all communications.
• •Tell the Story: Share the brand's origin, the passion of the founder, and the journey of the business to build a personal connection with the audience.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the high-quality, artful imagery used across all platforms. The words should match the "picture" the brand paints.

Social Perception

Highly Regarded for Quality and Aesthetics, Professional and Reliable, Innovative and Creative, Aspirational yet Accessible, Women-Led Success Story

Copy Examples

• •Headline: Elevate Your Next Gathering. Effortlessly. Body: From intimate celebrations to grand affairs, Berry and Brie delivers artfully crafted grazing experiences that taste as exquisite as they look. We handle the details, so you can savor the moments. Discover London's premier grazing caterer.
• •Social Media Post (Image: Stunning cheese and charcuterie platter): Caption: Let's brie honest, life's too short for boring food! ✨ Impress your guests and delight their senses with our handcrafted grazing platters, bursting with luxury local produce and a whole lotta love. Hosting perfection, delivered. #BerryAndBrie #GrazingPlatter #LondonFood #LuxuryCatering #EventCatering
• •Website About Us Snippet: Text: Born from a passion for food artistry and heartfelt gatherings, Berry and Brie is more than just a catering company. We're your partners in celebration, curating bespoke grazing tables and platters that tell a story and bring people together. Every creation is a masterpiece of fresh, local ingredients, styled with love by Mako and her dedicated team.
• •Email Subject Line: Stress-Free Celebrations Start with Berry and Brie Email Body Snippet: Planning an event? Let us take the culinary creativity off your plate! Berry and Brie offers show-stopping grazing solutions tailored to your vision, from vibrant platters to breathtaking tablescapes. Experience the art of grazing.
• •Product Description (for a Graze Box): Title: The Signature Berry and Brie Graze Box Description: Your perfect picnic, sophisticated soirée starter, or a delightful gift. Our Signature Graze Box is a curated collection of the finest artisanal cheeses, cured meats, fresh fruits, gourmet crackers, and delectable accompaniments. Beautifully presented and ready to indulge – because every occasion deserves a touch of Berry and Brie brilliance.