Brand Tone

Informative & Educational, Trustworthy & Authoritative, Natural & Pure, Customer-Focused & Caring, Not Overly 'Salesy'

Brand Values

• •Quality & Purity
• •Science & Research-Backed
• •Transparency & Honesty
• •Customer Well-being
• •Local & Community Support
• •Environmental Responsibility

Best Practices

• •Prioritize Information and Education: Always aim to inform the customer about the benefits, sourcing, and science behind black raspberries. Use clear, straightforward language.
• •Emphasize Quality and Purity: Consistently highlight the 'whole berry' aspect, freeze-drying process, Oregon sourcing, and lack of additives.
• •Reference Science and Research (Responsibly): Mention the connection to clinical trials and research where appropriate, ensuring claims are substantiated and include necessary disclaimers about not treating or curing diseases.
• •Maintain a Helpful and Approachable Voice: Reflect the 'small company, big care' ethos. Be open to questions and provide comprehensive answers, just as their customer service aims to do.
• •Be Authentic and Transparent: Avoid overly aggressive sales tactics. Focus on the inherent value of the product and the company's commitment to quality and ethical practices. Share the 'why' behind your processes.

Social Perception

Highly Trusted by Customers, Seen as an Authority/Expert Source, Valued for Product Purity and Effectiveness, Reliable and Good Service, Limited Mainstream Social Media Presence

Copy Examples

• •Headline: The Power of the Whole Berry, Backed by Science. Body: At BerriHealth, we don't just sell black raspberries; we provide nature's potency, carefully preserved. Our Oregon-grown black raspberries are freeze-dried to lock in the vital phytonutrients that researchers trust. Experience the BerriHealth difference.
• •Headline: From Our Oregon Farms to Your Health Journey. Body: We partner with local Oregon farms, families dedicated to ecological growing practices, to bring you the finest black raspberries. Pure, potent, and packed with goodness – that's our promise to your well-being.
• •Headline: More Than Just a Berry. It's a Commitment to Quality. Body: Universities and research institutions choose BerriHealth black raspberries for their clinical trials. Why? Because we meticulously test every batch, ensuring the purity and high phytonutrient levels you deserve. Discover the science of nature.
• •Headline: Authentic Black Raspberry Goodness. Nothing Added, Nothing Hidden. Body: Our freeze-dried black raspberry powder is just that – 100% whole black raspberries, bursting with natural flavor and antioxidants. No fillers, no artificial anything. Just the pure power of the berry, delivered to your door.
• •Headline: Feel the BerriHealth Difference: Trusted by Customers, Validated by Research. Body: Join thousands of satisfied customers who've made our black raspberry products a part of their daily wellness. We focus on quality, not hype, because your health is our priority.