Tono de Marca

inspirational, minimalist, connected to nature, empowering, authentic, calm, confident, simple, durable

Valores de Marca

• •Sustainability
• •Minimalism
• •Durability
• •Authenticity

Mejores Prácticas

• •Align Customer Experience with Brand Values: The most critical step is to address the negative feedback and service issues. A brand's tone is meaningless if the customer experience contradicts it. Use the values of durability and quality as a guide to improve service, delivery, and product satisfaction.
• •Tell Deeper Stories: Instead of just showing the products, show the inspiration behind them. Create content around the landscapes that renew us beaches, mountains, and trails and connect them back to the materials and designs.
• •Use Consistent Language: Ensure all communications, from ad copy to customer service responses, use the same inspirational, calm, and nature-centric vocabulary found on the website. Create a simple style guide with keywords like enduring, essential, conscious, and adventure.
• •Showcase the Handmade Aspect: Highlight the craftsmanship. Share behind-the-scenes content of the bracelets being made to reinforce the values of quality and authenticity. This builds trust and adds a human element to the brand.
• •Engage with the Community Around Shared Values: Foster a community that values nature, adventure, and sustainability. Encourage users to share photos of their Beroc bracelets in the wild. Respond to comments and messages in a way that is helpful and reinforces the brand's authentic, down-to-earth personality.

Percepción Social

largely negative and marked by distrust, unreliable, failing to meet customer expectations, poor reviews overshadow marketing efforts, significant say-do gap

Ejemplos de Copy

• •Find beauty in the essentials. Our handmade bracelets are crafted to be a simple, durable companion on your daily journey. Ready for any adventure. #Beroc #EssentialStyle #Handmade
• •Style That Endures. Purpose That Connects.
• •Inspired by Nature, Designed for Your Life.
• •More than an accessory, it's a part of your story. Beroc bracelets are handmade with sustainable materials, designed to be waterproof and adventure-proof. Discover the piece that speaks to you.
• •The Nomad Leather Bracelet: Handcrafted from sustainably sourced leather and secured with a stainless steel clasp, this piece is built for the journey. Minimalist in design but rich in character, it develops a unique patina over time, telling the story of your adventures. Waterproof and durable for wherever the path may lead.