Brand Tone

Heritage/Traditional, Authoritative/Expert, Understated Elegance/Refined, Quality-Focused

Brand Values

• •Heritage & Legacy
• •Craftsmanship & Quality
• •Excellence & Prestige
• •Britishness
• •Functionality (especially in sporting wear)

Best Practices

• •Emphasize Heritage Authentically: Consistently weave in the brand's rich history, Savile Row origins, and notable achievements (like Royal Warrants or iconic designs) into storytelling across all platforms.
• •Prioritize Quality in Language: Use descriptive language that reflects the superior materials, meticulous craftsmanship, and longevity of the garments. Terms like "fine fabrics," "expertly tailored," "hand-crafted," and "built to perform" reinforce this.
• •Maintain a Refined and Respectful Voice: Avoid overly casual slang or trendy jargon. The tone should be polite, confident, and knowledgeable, reflecting the prestige of the brand.
• •Visual Consistency is Key: Ensure that all imagery (photography, videography) aligns with the tone of understated elegance, British heritage, and quality. Lifestyle shots should evoke a sense of timeless sophistication and connection to country or classic pursuits.
• •Educate and Inform: Share insights into the tailoring process, the benefits of bespoke or high-quality ready-to-wear, or the history behind certain styles. This positions the brand as an authority and provides value beyond just selling a product.

Social Perception

Historically Prestigious Bespoke Tailor, High-Quality Clothing, Trusted for Equestrian and Country Attire, Evolving Brand, Association with the late Lord Bernard Weatherill

Copy Examples

• •Bernard Weatherill: A Century of Savile Row Excellence. Crafting Timeless British Style Since 1912.
• •Rooted in the heart of Savile Row, Bernard Weatherill carries a legacy of over 100 years in bespoke and fine ready-to-wear tailoring. From royal appointments to outfitting sporting endeavors, our commitment to exceptional craftsmanship and enduring British design remains unwavering.
• •The [Product Name] Tweed Jacket. Woven from the finest British tweed and tailored for a distinguished silhouette, this jacket embodies the spirit of the countryside. Offering both impeccable style and lasting wear, it’s an investment in true Bernard Weatherill quality.
• •Embracing the elements with enduring style. Our latest collection of outerwear combines generations of tailoring expertise with the robust functionality demanded by the British landscape. Discover the Bernard Weatherill difference. #BernardWeatherill #BritishCountryStyle #TailoringHeritage #LuxuryOuterwear
• •Timeless Investments: The Bernard Weatherill Sale Starts Now