Brand Tone

Historic & Authentic, Warm & Welcoming, Charming & Rustic, Community-Oriented & Festive, Relaxed & Unpretentious

Brand Values

• •Heritage & Tradition
• •Family
• •Quality & Local Sourcing
• •Community & Hospitality
• •Authenticity & Experience

Best Practices

• •Emphasize Heritage Consistently: Always weave in the winery's founding year (1889) and its status as the "oldest continuously operating winery in Southern California." Use phrases like "steeped in history," "generations of winemaking," and "Rizzo family legacy."
• •Use Warm, Evocative Language: Employ words that convey charm, rusticity, and a welcoming atmosphere such as "charming," "rustic," "Old World," "village," "oasis," "heartfelt," and "hand-crafted."
• •Highlight the "Village" Experience: Stress that Bernardo Winery is more than just a place for wine. Promote the shops, dining, coffee house, and community events as integral parts of the experience.
• •Showcase Family & Community: Reference the "Rizzo family" and their long-standing ownership. Talk about community events, local artisans, and creating a space for people to gather and connect.
• •Maintain an Authentic, Unpretentious Voice: While proud of its history and quality, the tone should remain approachable and inviting, reflecting a place where people can relax and enjoy a genuine experience. Avoid overly formal or exclusive language.

Social Perception

A Beloved Local Institution & Hidden Gem, Picturesque & Romantic Destination, More Than Just a Winery, Historic & Charming, Friendly & Accommodating

Copy Examples

• •Headline: Step Into History. Sip The Tradition. Bernardo Winery – Crafting San Diego memories since 1889. Body: Discover the rustic charm of Southern California's oldest winery. Wander our village, taste generations of family winemaking, and find your moment of tranquility. More than a winery, it's a story waiting for you.
• •Headline: Bernardo Winery: Your Everyday Escape. Old World Charm, Locally Grown. Body: Unwind in our historic oasis. From hand-crafted wines and artisanal Italian dishes at The Kitchen to unique finds in our village shops, experience the warmth and tradition of the Rizzo family legacy.
• •Headline: Celebrate Love, Steeped in History. Bernardo Winery – Where timeless moments begin. Body: Imagine your special day surrounded by vineyard vistas and rustic elegance. For over a century, we've been the backdrop for unforgettable celebrations. Let our family help you create yours.
• •Headline: More Than Wine, It's a Village. Explore Bernardo Winery. Body: Sip, stroll, and savor. Taste our estate-grown wines, delight in fresh Italian fare, browse artisan galleries, and enjoy the vibrant community spirit. There’s always something new to discover.
• •Headline: Since 1889: The Heart of San Diego Wine, The Soul of Local Charm. Body: Experience the enduring legacy of Bernardo Winery. A place where history, family, and the love of good wine and food come together. Join us and become part of our story.