Brand Tone

Authentic, Passionate, and Educational

Brand Values

• •Natural Purity
• •Local Heritage & Connection
• •Health and Wellness
• •Ethical Practices

Best Practices

• •Always Tell the Story
• •Highlight "Bermuda"
• •Focus on "Why," Not Just "What"
• •Use Passionate & Sensory Language
• •Reinforce Ethical Promises

Social Perception

Bermuda Roots is perceived as a high-quality, artisanal, local brand. Its compelling narrative builds trust. The brand's clear stance on natural, cruelty-free products resonates with conscious consumers who value transparency and ethical production. The founding story provides a powerful emotional connection.

Copy Examples

• •From our island soil to your hair. Our founder’s love for gardening, passed down from her grandfather, is at the heart of everything we create. We grow our own botanicals, like this vibrant hibiscus, right here in Bermuda to infuse our products with the purest, most potent nutrients. It’s not just an ingredient; it’s our heritage. #BermudaRoots #NaturalHairCare #GrownInBermuda #PlantBasedBeauty
• •Tired of harsh chemicals and endless products that don't work? So were we. Bermuda Roots was born from a personal journey to find a truly natural solution for healthy, happy hair. Our products use the power of plant-based botanicals to nourish from root to tip. Discover the difference nature makes. Shop our collection now.
• •Embrace the warmth of the season with our Solstice Glow Hydrating Hand Treatment. This opulent formula features a symphony of natural botanicals and plant-based ingredients, designed to deliver radiant, sun-kissed care. Rich in the vitamins and antioxidants that nature provides, it nourishes and protects, leaving your skin mindful of the sun and silky smooth. Cruelty-free and vegan-friendly, always.
• •It started with a simple problem: a lifetime of chemical perms and a cabinet full of products that just didn’t help. Our founder went back to her roots—literally. Inspired by her grandfather’s garden and a passion for natural wellness, she began crafting her own botanical solutions. Today, Bermuda Roots offers opulent, plant-based products to nourish your hair and body, many with ingredients grown right here on our beautiful island. This is our story. This is for the way of you.
• •Subject: A Healthier You, The Natural Way Body: Hi [Name], At Bermuda Roots, we believe that nature provides the perfect ingredients for your hair and skin. That’s why we were founded on a promise: to create opulent, effective products from natural botanicals and plant-based ingredients, leaving the harsh chemicals behind. Explore our latest arrivals and continue your journey to natural wellness with us.