Tono de Marca

Energetic, adventurous, eco-conscious, friendly, direct, youthful, and approachable.

Valores de Marca

• •Sustainability
• •Environmental Conservation
• •Adventure and Lifestyle
• •Comfort and Quality

Mejores Prácticas

• •Lead with Sustainability: Always integrate the eco-friendly message. Whether it's mentioning the recycled materials, the carbon-neutral status, or the ocean cleanup donations, this is your key differentiator.
• •Use Energetic and Evocative Language: Employ active verbs and descriptive adjectives that inspire a sense of adventure, freedom, and fun. Words like "explore," "discover," "vibrant," and "bold" align with the brand's spirit.
• •Highlight Comfort and Function: Clearly communicate the practical benefits of the products. Mention features like the chafe-free liner, quick-dry fabric, four-way stretch, and UPF 50+ protection to build value.
• •Tell the Brand Story: Weave the founding story and the Bermuda inspiration into your copy where appropriate. This adds authenticity and helps build a stronger emotional connection with the audience.
• •Maintain a Conversational and Friendly Tone: Write as if you are talking to a friend. Keep the language simple, direct, and approachable. Avoid overly technical jargon and maintain a positive, upbeat voice.

Percepción Social

Overwhelmingly positive. Perceived as a leader in eco-friendly swimwear, praised for sustainability, quality, comfort, vibrant designs, and authenticity. Seen as resilient and passionate, successfully merging style with environmental responsibility.

Ejemplos de Copy

• •Wear the Weekend. Our swim trunks aren't just for the beach. Made from 8 recycled plastic bottles and designed for adventure, they're the only shorts you'll need, from sunrise surfs to sunset bonfires. Feel the freedom of four-way stretch and a chafe-free liner. #WearTheChange
• •Your Purchase Plants a Forest. Every pair of Bermies you buy helps reforest our planet. We're a 100% carbon-neutral brand, turning plastic waste into premium swimwear and planting trees with every order. Look good, do good, feel good. It’s that simple.
• •Inspired by Adventure, Made for Everywhere. From the vibrant shores of Bermuda to your next great escape. Our latest collection features bold new prints on our signature quick-drying, ultra-comfortable fabric. Live a life of adventure. We’ve got you covered.
• •Chafe is Over. We got rid of the uncomfortable mesh liner and replaced it with a buttery-soft, compression boxer brief. Whether you're hitting the waves or the gym, experience total comfort and support. This is the upgrade your summer deserves.
• •Join the Clean Ocean Movement. We donate 10% of our profits to ocean cleanup. Why? Because the oceans are our playground, and we believe in protecting them. Choose a brand that makes a difference. Choose Bermies.