Brand Tone

Personable, professional, and trustworthy, aiming to be approachable, supportive, and to remove the intimidating nature of real estate.

Brand Values

• •Personalized Service
• •Honesty and Transparency
• •Trust and Reliability
• •Attention to Detail
• •Client-Centricity

Best Practices

• •Always Use "We," Not "I" (from a company perspective)
• •Lead with Empathy
• •Balance Personal and Professional
• •Maintain Transparency in Every Text
• •Create a Unified Voice for Listings

Social Perception

As a recently incorporated company, social perception is still developing. They have an active but new online presence on Facebook, TikTok, and property sites like Rightmove. Early feedback includes a positive testimonial, reinforcing their image as a family-owned, independent estate agency focused on specific local areas.

Copy Examples

• •Thinking of Selling in Berkshire? Let Our Family Help Yours. We’re Damian and Martine, your local property partners. Experience a refreshingly personal approach to real estate. Get your free, no-obligation valuation today.
• •Welcome to Berkshire County & Co. We’re not just another estate agent; we’re your dedicated partners in property. From valuation to completion, we’re with you every step of the way. Your journey to a successful sale starts here.
• •Subject: A personal note about your property journey | Hi [Client Name], Selling your home is a big decision, and you deserve a partner who treats it with the care it deserves. At Berkshire County & Co, we pride ourselves on honest advice and a transparent process. We'd love to have a no-pressure chat about your goals. Damian & Martine.
• •✨ New to the market in Crowthorne! This beautiful 3-bedroom home is ready for its next chapter. At Berkshire County & Co, we treat every property like our own, focusing on every detail to find the perfect match. Swipe to see more, and DM us for a private viewing! #BerkshireHomes #EstateAgent #FamilyBusiness #Crowthorne
• •5 Common Real Estate Myths, Busted: An Honest Guide from Your Local Berkshire Experts.