Brand Tone

Artisanal, Quality-driven, Personal, Chic, Creative

Brand Values

• •Craftsmanship & Quality
• •Passion & Authenticity
• •Customization & Personalization
• •Sustainability & Ethical Sourcing
• •Community & Collaboration
• •Resilience & Dedication

Best Practices

• •Emphasize the 'Handcrafted' and 'Artisanal' Nature: Consistently use words like 'handcrafted,' 'artisanal,' 'meticulously made,' 'small-batch,' and 'studio-crafted' to reinforce the skilled, human touch behind the products.
• •Highlight Material Quality and Origin: Regularly mention the premium materials, such as 'Pelle-certified Italian leather from Tuscany,' and any sustainable or ethical sourcing practices to underscore the value and care invested in each item.
• •Tell the Story (Founder & Process): Weave in elements of Jennifer Borré's journey and the brand's origin to create a personal connection. Briefly explain the creative or production process for specific items to showcase the attention to detail.
• •Use Sensory and Evocative Language: Describe the look, feel, and even the smell of the leather ('delicious looking, feeling and smelling'). Use adjectives that convey sophistication, elegance, and the beauty of the materials and designs (e.g., 'chic,' 'timeless,' 'bespoke,' 'vibrant').
• •Maintain an Approachable yet Professional Voice: While showcasing the luxury and quality of the products, ensure the tone remains warm, inviting, and collaborative, reflecting the positive customer service experiences reported. Address the customer directly and speak to their desire for unique, lasting pieces.

Social Perception

High-Quality Artisan Goods, Creative and Unique Designs, Excellent Customer Service & Collaboration, Locally Owned, Female-Led Business, Trusted for Bespoke Items

Copy Examples

• •Instagram Post for a New Wallet Collection: Where timeless craftsmanship meets your everyday. ✨ Introducing our latest collection of hand-dyed Italian leather wallets. Each piece is meticulously designed and crafted in our Vail Valley studio, bringing a touch of bespoke luxury to your essentials. Carry a story, not just a wallet. #BeritBrooks #HandcraftedLeather #ItalianLeather #ArtisanMade #LuxuryWallet
• •Website Banner for Custom Corporate Gifts: Elevate Your Brand with Bespoke Leather. At Berit Brooks, we partner with you to create handcrafted leather gifts that speak volumes. From personalized portfolios to custom-branded accessories, each piece is a testament to quality and unique design. Let's craft something memorable together. Inquire about our corporate gifting program.
• •Product Description for Kirigami Plant Hanger: Inspired by the intricate Japanese art of Kirigami, our leather plant hangers are a unique fusion of tradition and modern design. Handcrafted from supple, ethically sourced Italian leather, these hangers beautifully cradle your favorite plants, adding a touch of chic, artisanal elegance to any space. Designed to adapt and endure, they're more than a holder – they're a statement. #BeritBrooksHome #LeatherPlanter #KirigamiArt #SustainableStyle
• •Facebook Ad Targeting Event Planners (for Reverie Collaborative): Crafting Unforgettable Experiences, One Detail at a Time. ✨ Reverie Collaborative, featuring Berit Brooks' exquisite leather goods and Sunward's custom hats, offers unique, hands-on activations for your discerning clientele. Imagine a bespoke leather branding station at your next luxury wedding or corporate retreat. Let's make your event truly personal. Learn more about our collaborative offerings. #ReverieCollab #BeritBrooks #EventActivations #LuxuryEvents #CustomExperience
• •Email Newsletter Snippet about the Founder's Story: From a calling to create, to a passion for leather. Our founder, Jen Borré, poured her heart into building Berit Brooks, a journey of transforming beautiful, sustainable materials into pieces you'll cherish. Every stitch tells a story of dedication and the joy of making. Discover the heart behind our handcrafted collection. #BeritBrooksStory #FounderJourney #PassionForCraft #MadeInVail