Brand Tone

approachable, educational, and inspiring

Brand Values

• •Natural and Vegan
• •Sustainability
• •Effectiveness and Innovation
• •Transparency
• •Well-being

Best Practices

• •Prioritize "You": Always address the customer directly. Frame product benefits around their needs, feelings, and experiences to maintain an approachable and personal connection.
• •Educate, Don't Just Sell: Use every piece of copy as an opportunity to share knowledge. Explain the "why" behind an ingredient or a formulation to build authority and trust, reinforcing the educational tone.
• •Embody the Values in Language: Infuse brand values into the copy. Use words like "conscious," "balance," "harmony," "pure," and "vitality" to consistently reflect the commitment to natural well-being and sustainability.
• •Showcase Real Experiences: Actively use and encourage testimonials and user-generated content. Sharing real stories in the brand's voice validates product effectiveness and strengthens the community feel.
• •Maintain Visual and Textual Cohesion: Ensure that the clean, natural, and earthy aesthetic of the brand's visuals is matched by clear, calm, and inspiring copy. The language should feel as pure and intentional as the product ingredients themselves.

Social Perception

The public perception of Beriah Bioprodutos is overwhelmingly positive. Customers view the brand as trustworthy and effective. It is perceived as high-quality and effective, trustworthy due to its commitment to natural, vegan, and cruelty-free ingredients, and community-oriented, referring to its customers as "Beri-ecos". While products are positioned as premium natural care, the brand's approachable tone makes them feel aspirational yet accessible to a broad audience interested in natural wellness.

Copy Examples

• •Your skin deserves a moment of pure nourishment. Our Rosa Mosqueta Booster is more than just a serum; it's a daily ritual to restore radiance and balance. Crafted with nature's finest oils to calm, hydrate, and rejuvenate. Ready to glow with us? #Beriah #NaturalSkincare #SelfCare
• •Tired of natural deodorants that don't deliver? Make the switch to true balance. Our 'Desodorante Equilíbrio' offers long-lasting protection with a gentle, dry touch. Because you have enough to worry about—your deodorant shouldn't be one of them. Experience the Beriah difference today.
• •Meet the dual-action soap that transforms your daily shower into a revitalizing experience. One side gently exfoliates with natural particles, while the other cleanses and deeply hydrates. The 'Sabonete Esfoliante Ciclo' is 100% natural, vegan, and designed to reduce the impact of your routine while renewing your skin's vitality. It’s a complete cycle of care, just as nature intended.
• •A Gift From Nature, For Your Skin - Hello [Name], we noticed you're passionate about living well. At Beriah, we share that passion. That's why we create products that bring the best of nature directly to you. Discover our latest arrivals and feel the power of authentic, vegan ingredients.
• •My 3-step secret to calm, happy skin: 1. Cleanse with our Ciclo Soap. 2. Tone with the Pre+Probiotic Mist. 3. Hydrate with the Bio Up Serum. All-natural, all-vegan, all-good vibes. ✨ #BeriahBio #GRWM #SkincareRoutine #VeganBeauty